Nairabox, a mobile wallet that lets users buy movie tickets and pay bills has teamed up with Blackberry Messenger, BBBM to sell more movie tickets.
Nairabox said in an email statement that the service allows Nigerians to browse current movies playing in theatres, check showtimes, view movie trailers and purchase tickets – even days in advance – all without leaving the messaging app.
The integration leverages Interswitch mobile checkout feature developed for BBM Messenger. First-time users are only required to set up their account once with their debit card and they can immediately transact on other services on Discover such as Quickteller Airtime Top-Up, Money Transfer and Paycode (used for cardless ATM withdrawal).
“Nigerians are very active mobile users, specifically for money and airtime transfers and messaging,” said Matthew Talbot, CEO of Creative Media Works, the company which operates and runs BBM globally. “Launching Movie Tickets is just the latest in a year-long effort to bring more mobile services to this market, which is one of our key markets worldwide. Digital tickets make going to movies and events so convenient, we’re sure that this will prove to be a very popular new feature.”
According to the Co-Founder and COO of Nairabox, Jay Chikezie, “The use of digital tickets is becoming a norm in Nigeria; moviegoers now appreciate the ease associated with this process. In our first year of operation in 2016, Nigeria recorded more than 4 million tickets in sales at the box office and in 2017, we expect this number to grow beyond 10 million tickets. The Nigerian movie industry has entered an era where people hunger for cinematic experience. With this partnership, Nairabox and BBM are poised to put more cinema tickets in the hands of millions of people in Nigeria”.
The move is a strategic one that will allow Nairabox further gain more market share in cinema ticket booking market. The startup has also launched a mobile wallet that allows users to send and receive money.
BBM is represented in Nigeria by Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk.