The Oba of Benin, Oba Ewuare II, on Wednesday unveiled Royal Kingdom Premium Lager beer, a new product from the stable of Guinness Nigeria Plc into the liquor market and gave the management kudos for using royal symbol as its logo. The Oba of Benin, Ewuare II, commended Guinness Nigeria Plc, for using the monarch’s royal symbols as its logo for the beer company’s new brand product, Royal Kingdom Premium Lager beer.
Oba Ewuare II while performing the unveiling ceremony of the product in his palace when the Management of Guinness Nig Plc paid him a visit for the product introduction said it is interesting to see a product bearing the symbols of royalty, adding that such symbols will endear customers to the product.
According to him, “It is indeed interesting to see a product with royal symbols. It was quite surprising to me and I am sure beer drinkers will like it no doubt and I believe your company will make a fortune from it because of the royal symbols on it.”
Earlier, Chairman, Guinness Nig. Plc, Mr. Babatunde Salvage told the monarch that he was in his palace to introduce the product to him and to seek his blessings and unveil it.
Mr. Babatunde said Guinness has been the largest employer of labour in Edo state, saying “as you know, Guinness Nigeria Plc is the largest employer of labour in the State and we have been here since 1974 when we had our first brewery. “We had the second brewery in 1982 and we have been bringing innovative products which actually take their origin from here and we have been having a lot of values added to various communities in this place.
“And we are very proud to do that because we believe it is a good business to actually add values to the community which we live and work and you will remember that just recently we launched a lot of products. “Recently just few days ago we launched a brand new product, called the Royal Kingdom Premium Larger beer, which is produced here in Benin, using local raw materials here and produced by the people for the people. “It is something we believe that the Edo people will be very happy indeed to be their own, they will own it and cherish it.
“Guinness Nigeria will continue to ensure that the heritage and the custom and value system of Edo State and the beauty of the people here is actually attained in the way we operate in these communities,” he said.