Kellogg’s and Nestlé have revealed the latest products to see a reduction in sugar content as part of wider industry moves to help tackle obesity in the UK.
Kellogg’s has cut the amount of sugar in its cereal bars as part of its ongoing programme to remove 2,000 tonnes of sugar from the nation’s diet by the end of 2017. The sugar levels in its Coco Pops Bars have been reduced by 24%, whilst Frosties and Rice Krispies bars have seen a 19% reduction. The new recipe bars, which are now on sale, also include extra fibre and more vitamin D.
Dr Alexa Hoyland, senior UK nutrition manager at Kellogg’s, said: “This reformulation is part of Kellogg’s commitment to giving people more of what they want and need, like fibre and added vitamins and minerals and less of what they don’t, like salt and sugar.”
Meanwhile, Nestlé has revealed that it is increasing the amount of milk in the recipe of its white chocolate brand, Milkybar. The percentage of milk has been increased from 26% to 37.5%, which allows the manufacturer to reduce some of the sugar content. The new products will remain free from artificial flavours, colours, preservatives and sweeteners.
Newly designed packs, highlighting ‘Milk is now our No.1 ingredient’ will feature across the Milkybar range of bars, blocks, buttons and sharing bags, and will now start replacing existing products. The brand is promoting the new recipe with a £4m campaign that will run until September.
Fiona Kendrick, Chairman and CEO of Nestlé UK and Ireland, said: “We want to make our products the best they can be for our consumers. We’ll take every opportunity to innovate and reformulate to improve our products but this can never be to the detriment of taste.
“We have used our strength in research and innovation to develop a great recipe that replaces some sugar with more of the existing, natural ingredient that people know and love. We have added more milk to the recipe, which has been at the heart of Milkybar ever since it was launched in 1936.”
Nestlé claims the new Milkybar recipe will take out almost 350 tonnes of sugar and 130 million calories from UK public consumption. The move is part of the group’s pledge to remove 10% of sugar from across its total confectionery portfolio by 2018. So far, this has seen launch of the new KitKat ‘Extra Milk and Cocoa’ which increased the percentage of milk by 20% and cocoa by 13% in the recipe. Nestlé also recently unveiled new lower-sugar variants of its Rowntree’s brand.