Targets 20 shops in five years
Krispy Kreme Doughnut Corporation on Wednesday announced a development agreement with Quality Foods Africa. The agreement will bring 20 Krispy Kreme shops to Nigeria over a period of five years.
“We are thrilled to be expanding into Nigeria, and we are fortunate to be working with an exceptional group,” the Vice President of International at Krispy Kreme Doughnuts, Michael McGill said.
“The joy of a Krispy Kreme doughnut and coffee is beloved all over the world, and we cannot wait to introduce that joy to the people of Nigeria over the next several years.”
According to Business Week, Quality Foods Africa (QFA) is an African quick service restaurant business focused on providing a dining experience in accordance with top global standards and service quality to Africa’s rapidly growing consumer markets.
“We are delighted to be able to bring the Krispy Kreme brand to Nigeria,” the CEO of QFA, Edmond Sassine said.
“Nigeria is a huge market and we are truly excited about bringing the world’s best doughnuts to one of Africa’s biggest economies.”
This development agreement will make Nigeria the 31st nation with a Krispy Kreme presence worldwide. Nigeria is the second African nation to open Krispy Kreme shops. Krispy Kreme made its African debut in South Africa in 2015.
Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature original glazed doughnut. Headquartered in Winston-Salem, North Carolina, U.S.A., the company has offered the highest-quality doughnuts and coffee since it was founded in 1937.