With the growing competition among Pay TV players in the country and calls for affordable subscription plans by customers, Kwesé TV has entered into the Nigerian market with the launch of three, seven and 30-day subscription plans.
The entertainment and sports television network owned by Econet Media will be competing with Multichoice’s DStv and GOtv; Startimes, TStv which will begin sales soon and other players for market share with its novel ‘pay-as- you-watch’ subscription plans.
The company at the media launch on Thursday told news men in Lagos that it is in the country to take over the leadership of the Pay TV market.
Josph Hundah, CEO, Econet Media said “To say the future of Kwesé in Nigeria is exciting is an understatement, Kwesé is here to make its mark, redefine the norm and offer viewers true choice, convenience, flexibility and access to a whole new world of TV. This is truly beyond TV.”
Similarly, Elizabeth Amkpa, General Manager, Kwesé TV Nigeria explained that the company was launching its platform based on consumers’ yearning for convenient payment system.
She said, “We are excited to launch our dynamic content business in Nigeria; a market that we know is hungry for a compelling alternative pay TV network. At Kwesé we pride ourselves in having selected a strong general entertainment and sports programming line-up which we believe will be well received by viewers of all ages – kids, young adults, men and women, alike”, adding that subscribers can access premium content from across a number of platforms namely linear TV, mobile and digital platforms which provide unlimited viewing options for subscribers.
Continuing, Amkpa said, “With Kwesé, Content is not only accessible through our multi-platform service, but also through a revolutionary payment model. We have pioneered ‘pay-as-you-watch’ subscription packages for premium programming which enables consumers to purchase three and seven-day subscriptions at N990 and N1, 850, respectively, as well as a 30-day subscription option for only N6, 275”.
General Manager Sport, Kwesé TV, Chichi Nwoko, said sport lovers will be able to enjoy National Basketball Association (NBA) league, ESPN, the NFL and Premier League on channels such as Liverpool, Arsenal, Man City and Spur TV.
She added that subscribers will be able to watch free sports on Kwesé Free Sports and other channels even when their subscription finishes.
In her words, “We believe free sports address the desire that many Nigerian sports fans have, which is the desire to access premium sporting content in the way that works for them. Premium being the most important thing”.
“Gone are the days when viewers were happy to consume any content purely on the basis of it being free, Nigerian viewers demand exceptional quality programming and that is what we deliver through Kwesé Free Sports”, Nwoko concluded.
The Pay TV has over 65 channels of pure entertainment with well-known international channels such as CNN International, Dream Works, DTX, ESPN, VICELAND, Diddy’s REVOLT TV, among others.
The Pay TV brand is part of the Econet Media stable, a subsidiary company of the globally networked Econet Group.
Kwesé business includes free-to-air channel, Kwesé free sport; Mobile services, digital and a pay TV satellite network all under one roof. It has presence in 25 markets across sub-Saharan Africa.
Culled from: http://www.marketingedge.com.ng/2017/10/19/kwese-tv-enters-nigeria-with-pay-as-you-watch-subscription-plans/