Satellite pay-TV network, Kwesé TV, has opened its first customer experience centre at Adeola Hopewell Street in Victoria Island, Lagos.
The opening of the ultramodern customer experience centre enhances Kwesé’s retail footprint, joining over 600 Kwesé dealers’ outlets across Nigeria, and it is appropriately timed to manage the frenzy that comes with the FIFA World Cup.
At the Kwesé Experience Centre, consumers can purchase Kwesé TV decoders, renew their subscriptions, get assistance with Kwesé apps’ download and resolve queries.
Designed by integrated marketing communications agency, Advapro Ltd, the Kwesé Experience Centre look and feel combines Kwesé’s signature purple which is symbolic for its premium quality, with a touch of orange to represent its Kwesé Sports’ brands.
Beyond the physical design of the customer experience centre, Advapro’s in-store branding solution incorporates a customer satisfaction tool called “Do You Like Us” (DULU®). DULU® is a turnkey solution for retail and service chain organisations, that provides continuous customer satisfaction and intelligent reporting services. The solution is built to give real-time customer feedback to Kwesé TV.
The Kwesé Experience Centre is also equipped with an interactive area branded “FreeZone” where subscribers can perform self-service. Also in the FreeZone, prospective customers get a feel for Kwesé TV’s over 70 entertainment and sports channels as well as other Kwesé products namely; Kweséiflix and Kwesé Play.
At the unveiling ceremony, Elizabeth Amkpa, general manager, Kwesé TV, said: “Our Experience Centre is a one-stop shop designed to support our multi-platform offering delivered via satellite TV, mobile and digital platforms. Whether you are interested in purchasing a Kwesé TV decoder, renewing your subscription or downloading the Kwesé TV or Kweséiflix apps, we are here for you”.
She added that “the first 10 walk-in customers who make a payment will be rewarded with a one-month Kwesé TV subscription, adding that Kwesé also offers convenient online customer service via live chat on the Kwesé website and its social media pages”.
Kwesé is the continent’s fastest-growing media business with a diversified offering that includes, a pay-TV satellite network, Kwesé TV, Africa’s largest free-to-air channel, Kwesé Free Sports, mobile services and digital all under one roof. Kwesé launched in Nigeria in October 2017, disrupting the market with its flexible subscription plans which give customers the option to pay for 3 days, 7 days or 30days.