For better performance at a time the economy is struggling, the small and medium scale enterprises (SMEs) in Nigeria have been urged to leverage the many online tools to grow their businesses.
This advice came from VConnect and Nolands Tax, when they both collaborated to host SMEs in the country on the advantages online presence can add to their businesses.
Due to structural challenges mostly related to their size, small businesses have a hard time competing in the marketplace. But with online marketing, which helps to drive much of professional services marketing strategy more small business owners are better able to compete and make even higher profits than they would with physical marketing.
Already, the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) said Nigeria is home to about 17, 000 SMEs. The event, which was themed: ‘Leveraging Online Tools to Grow Your Business,’ had in attendance entrepreneurs and SMEs to address challenges hindering the growth of Nigerian businesses, and to educate owners on how to leverage the new ‘Vconnect for Business’ platform to grow their business.
Speaking at the event, the Head of SME Sales, VConnect, Vishal Tulsiani, reiterated the importance of effective communication. Vishal struck a chord when he said: “Many businesses just want to be online, they know it’s good to have an online presence, but don’t know exactly what they want to achieve by being online or how to go about it. Some years back, people did business based on referrals from friends and family but that is not the case now. Today, when in need of a product or service the first thing people do is go online.”
He said the business forum was organised to teach small and medium scale enterprise owners how to leverage and effectively use available online tools to grow their businesses in order to yield greater returns on investments (ROI).
VConnect also used the forum to unveil its newly released website services, where businesses can create their own website with three simple clicks by creating their profile to get a free one month trial.