BBM launches mobile streaming TV in Africa

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BBM has identified Africa as a priority focus for the rollout of a variety of its services, including mobile streaming television.

BBM has launched a new content offering, DiscoverTV,  for the Nigerian and South African markets. DiscoverTV is a mobile streaming service that allows BBM users to watch a wide variety of award-winning short form shows selected from a diverse range of mobile movies, channels, cartoons, and documentaries.

BBM has identified Africa as a priority focus and will continue to roll out new features for BBM users across the continent. Africa counts a staggering 1.13 billion mobile subscriptions, making it the world’s second largest continent in terms of mobile subscriptions, second only to Asia.

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DiscoverTV includes various content categories all under one roof, and accompanies BBM’s existing content and services, including News, Channels, Subscriptions, Stickers, Quickteller Airtime Top-up, and Paycode).

BBM is one of the largest mobile messaging applications in the world. Since it was created in August 2005, BBM has evolved from a pure messaging application for communication (text and video) to a social ecosystem unifying chat, social, commerce, services and content including bill payment, top-up, vouchers/coupons, games, video, shopping, travel and polls.

In 2016, Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk, one of Indonesia’s largest media, content and technology businesses, announced a long term strategic alliance with BlackBerry Limited to accelerate consumer BBM’s research and development in offering new features, services and content to the global consumer market.

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As part of this strategy, BBM is making its APIs available to expedite the growth of partners and consumer services.

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