Small Business Website Guide Part 1: Professional branded email address – get it right from the start

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A professional branded email address linked to your domain name can help enhance your company’s image and can help increase brand recognition by helping you create a uniform branding experience that starts with your business cards and flows through to your social media accounts and your website.

Our online survey* from June 2016 demonstrates that 2 out of 3 respondents agreed that a company-branded email address is more credible than a free email address. When selecting your professional branded email address, you may want to consider the following:

Determine what your email needs are

Before jumping right into setting up professionally branded email addresses, it’s important to first think why your business needs one, and what purposes you would use it for. For example, would you use it to respond to customer inquiries? Would you use it to communicate with customers relating to new products or services?

Determine how you will use email

Consider how you will use email now and in the future. You may want to start out having only a few email addresses, one for each key employee within the company, i.e. my.name@yournewbusinessname.com.

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As your company grows, you may want to create shared inboxes for each team within your company, such as deliveries@yournewbusinessname.com, so that customer enquiries can be sent to the appropriate group and can be replied quickly with the proper information. Shared inboxes can also reduce the dependency on certain individuals who may be constrained by other business priorities.

Selecting the right email tool can allow you to start small and scale as your number of employees and your business grows.

Making your selection

Unless you’re an IT professional, it’s likely you won’t have your own servers or backend systems in place to host your own email, so opting for a hosted solution can be cost-effective as well as give you access to expert knowledge and support. The update arrives for the for WhatsApp Web 0.2.4077 that basically works on improvements. The following are some hosted email solutions to consider:

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Free email applications

  • Can work well for businesses who have a need for individual addresses
  • Upside: Simple for beginners in installing and use. Free email applications such as Thunderbird offers several plugins that can be useful if your business needs a few additional functionalities like smart searches or custom folders to organize messages
  • Potential drawbacks: Customer service may be limited and may not meet some of your needs
  • Examples: Mozilla Thunderbird, Gmail.

Fee-charging email solutions

  • Is generally required for shared inboxes
  • Upside: Can provide an increased amount of functionality such as integrated calendars, task and contact managers, as well as more storage and security
  • Potential drawbacks: Can be costly if most functionality isn’t utilised
  • Examples: Microsoft Outlook, Google Apps, Work email.

Email services managed by your web hosting provider/domain name registrar

  • A hybrid of the first two options
  • Upsides: Can be low-cost with some providers who offer a free email service with a paid domain name registration, can be easy to set-up, and can offer good customer service
  • Potential drawbacks: May have to pay additional fees for storage and backup options or other additional features such as Microsoft Office
  • Examples: 1&1, 1-2-3 Reg, GoDaddy, Names.

Based on our June 2016 online survey*, 78% of respondents agreed they would trust an email from a company-branded email address, as opposed to a free email address. There are multiple possibilities available for businesses looking to launch a professional branded email address. Before selecting an email service, you may want to evaluate your business – now and how you think your business will grow in future.

Talk to us for your professional business email address set up and needs at info@brandspurng.com or call 08069766133

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Small Business Website Guide Part 1: Professional branded email address – get it right from the start - Brand SpurSmall Business Website Guide Part 1: Professional branded email address – get it right from the start - Brand Spur

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Small Business Website Guide Part 1: Professional branded email address – get it right from the start - Brand SpurSmall Business Website Guide Part 1: Professional branded email address – get it right from the start - Brand Spur

Latest News

Securing Payments in Asia: Omise Integrates the EMV 3DS 2.2 Protocol Using Netcetera’s 3DS Server

Securing payments in Asia with latest 3-D Secure technology - Omise integrates the EMV(R) 3DS 2.2 protocol using Netcetera's 3DS Server

 

ZURICH, SWITZERLAND and SINGAPORE - EQS Newswire - 27 January 2021 - 

Securing payments in Asia with latest 3-D Secure technology
Omise integrates the EMV 3DS 2.2 protocol using Netcetera's 3DS Server


The Payment Service Provider Omise has implemented the Netcetera 3-D Secure Server to secure online payment transactions in the APAC region. Netcetera, a market leader for digital payment solutions, offers certified products for 3DS payment processing, and promotes secure and frictionless consumer authentication. With the go-live beginning of January 2021, Omise is among the first PSP customers to implement the latest EMV(R) 3DS 2.2 protocol, enabling them to increase the approval rates and reduce fraud.

PSPs, merchants and acquirers need to reduce the risk for non-authenticated transactions, associated refunds and lost revenue, while at the same time establishing a frictionless flow and improving the cardholder experience during online shopping. Finding the right balance of serving both security and convenience is a challenge.


To successfully address this challenge, Omise decided to implement the network-certified and PCI-ready Netcetera 3-D Secure Server on premise solution. They are among the first PSPs to implement the 3DS server with the latest protocol EMV 3DS 2.2. Jatuporn Pinnuvat, Head of Product Innovation at Omise, says: "After a thorough evaluation and investigation of different suppliers and products, we decided on Netcetera with their flexible, agile and independent payment offering. We consider their 3DS server as the most reliable and viable product to support secure and convenient transactions. The implementation was smooth and efficient, and we were able to save a lot of time and effort thanks to the comprehensive technical documentation, educational webinars and Netcetera's professional support."


With their strong presence, providing service to thousands of merchants in the APAC region, Omise is a major player in the payment industry, and drives security and convenience of online payments together with Netcetera. Kiril Milev, Managing Director of Netcetera's location in Singapore, says: "We are convinced that we can bring value to the payment industry with our certified and state-of-the-art products, driving e-commerce payment forward. With this implementation at Omise, we are able to strengthen our presence in the APAC region". Ivan Ong, responsible for sales and business development in the area for Netcetera, adds: "We are committed to adapt our products to new regulations and protocols and are always among the first to be compliant. We are happy to count Omise among our customers, and as one of the first to implement our server with the latest 3DS 2.2 protocol."


Note:
EMV(R) is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.

About Netcetera

Netcetera is a global software company with cutting-edge IT products and individual digital solutions in the areas of secure digital payment, financial technologies, media, transport, healthcare and insurance. More than 2,000 banks and issuers, and 150,000 merchants rely on the digital payment solutions and globally certified 3-D Secure products of the market leader for payment security. The owner-managed company covers the entire IT lifecycle, from ideation and strategy to implementation and operation. The balanced combination of the latest technologies and proven standards ensures investment security, from large-scale projects to innovative start-ups. Founded in 1996, Netcetera is a holding company with 700 employees and is headquartered in Zurich, Switzerland, with additional locations across Europe, Asia and the Middle East.


Further information: netcetera.com

About Omise

Established in 2013, Omise is a payments platform which provides businesses with a modern end-to-end infrastructure to accept, process and disburse payments online. Working with Omise, merchants have access to powerful payment tools, comprehensive risk management solutions, as well as connection to card networks and consumers' preferred payment methods. Omise enables revenue growth and seamless payment experiences across online, in-store and in-app.


Omise is present in Thailand, Japan and Singapore. The company is the payments platform of choice for thousands of brands today.

Further information: omise.co

Small Business Website Guide Part 1: Professional branded email address – get it right from the start - Brand Spur

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