The Success Story Of Hayat Kimya In The FMCG Market


In the Fast Moving Consumer Goods (FMCG)  category in Nigeria, it is evident that consumers may never forget goods and products manufactured by some household names such as Cadbury Nigeria Plc that produces Trebor Buttermint, Tang,  Tom Tom, Bournvita , Nestle Nigeria Plc that churns out Cerelac, Nutrend, Golden Morn, Pure Life Water, Milo, Nescafe, Maggi , Nigerian Bottling Company that bottles Coca-Cola, Fanta, Sprite.

The Success Story Of Hayat Kimya In The FMCG Market -

In this same FMCG category,  we also have  Friesland Campina Wamco with peak milk, Three Crowns milk, Unilever Nigeria Plc that produces  Knorr food seasoning, Omo detergent,Lipton tea,Vaseline, Blue Band margarine, Chi Limited with Chivita, Hollandia Yoghurt, Hollandia milk,  PZ Nigeria that produces Robb, Morning Fresh,  Imperial leather soap, Venus cream and  Dangote Group that produces salt, sugar among others.

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Other major FMCG companies are Procter and Gamble which produces Ariel detergent, Dufil Prima Foods Limited which manufactures Indomie noodles, Promasidor Nigeria Limited that manufactures Cowbell milk, Onga seasoning, Toptea, Belloxi Foods Limited with its range of delicious biscuits, Flour Mills Nigeria that produces Golden Penny range of products among other profitably run companies.

In the midst of the success stories of these firms comes  the triumphant entry of  Hayat Kimya which is another fast-growing and waive making manufacturing concern.

Hayat Kimya is one of the leading companies in the FMCG industry and has been in existence since 1987. The Company is reputable for manufacturing goods in the hygiene, tissue and home care categories. With its over 30 years in the consumer goods industry, the company  prides itself in being the largest manufacturer of Africa, Middle East, and Eastern Europe with 420,000 tons capacity per year.

Hayat Kimya has high-quality products under 12 brands that cater for millions of people in more than 100 countries which are not limited to Madagascar, Tanzania, Yemen Chile and Australia. With its headquarters in Turkey and subsidiaries in Iran, Egypt, Bulgaria, Algeria, Morocco, Russia and Nigeria and  employee strength reaching over 8,000 around the world, it is fast becoming a globally recognised and respected brand.

The company came into Nigeria in 2015 with the launch of the global diaper Molfix diapers. Barely two years after its launch, the brand Molfix have been verified as a success as it rapidly attained the position of number 2 brand with the diaper industry in Nigeria.

 The company recently launched two new brands (Papia and Familia Tissue papers) into the Nigeria market and they are continuously interested in investing in people and research facilities in its globalization journey.

Hayat Kimya has been able to earn to itself an array of loyal customers that Patronise high quality products produced by the company which catapulted the company into being rated the World’s 5th largest branded baby diaper manufacturer with 8.6 billion units capacity per year.

Written by: Akinwunmi Dickson, BrandCampaign