Foremost mobile advertising company, KekeAds, has been named one of the major media options for leading West African fast moving consumer goods (FMCG) company, NASCO Group.
The partnership was confirmed on Tuesday, July 18, 2017 and underscores the huge drive by NASCO to improve the lives of its customers and people all over the country with its range of household items.
According to the marketing manager, NASCO, Mr. James Iwunze, NASCO, as one of Nigeria’s oldest brand has re-branded itself to fit the needs of the 21st Century-Nigerian with its renowned snacks like NASCO Biscuit, NASCO Short-bread, NASCO Crackers etc; soaps, sanitary products, among a range of others.
Mr. Iwunze said the choice of KekeAds was an easy one, as the company was looking for a simple, smart, mobile means to project its new range of goods and make them visible to customers in all the states of the federation.
Speaking after the confirmation, the Head, Client Services, KekeAds, Ms. Lois Peters, hailed the partnership and thanked the company, one of Nigeria’s oldest indigenous brands, for finding KekeAds fit to advertise its range of products in every state, city and locale.
Also, she assured that besides carrying visual adverts on the rear-end of the commissioned tricycles popularly called ‘Keke’, commuters would listen to messages from NASCO via the fitted automated audio advertising system, with key themes being the education of the public on life enhancing topics as well as playing out the benefits of the NASCO products to the consuming commuters and creating awareness on what’s new from NASCO.
Ms. Peters further stated that, since the social impact focus has become customary since it went mainstream, KekeAds would be impacting on the economies of the various locations in Jos, Onitsha, Aba and Owerri, as the selected operators of the ‘Kekes’ would earn more income for themselves when they are commissioned to carry the adverts which will help alleviate poverty.
She said, “KekeAds, through its activities, will provide jobs in the states, as the branding will have to be produced and installed by; the youth, administrative workers and even the Keke’ unions who monitor the campaigns on behalf of KekeAds, will all be paid.”
So far, Peters revealed, the advertising company, as a social impact-based one, has empowered as many as 15,000 ‘Keke’ drivers in key cities like Lagos, Port Harcourt, Owerri, Aba, Onitsha, Enugu, Kano and the Federal Capital Territory (FCT) Abuja.
Peters said the adverts will begin to appear on the tricycles within a week, when the production of the panels must have been completed and the registration of Keke drivers who will be responsible for carrying the adverts, both on the inside and on their rear-ends, would have been completed.
