THE social network said that some people might be offended by the sight of a bare, soon-to-shaved body. But Friction Free Shaving says the decision is ‘sexist’
FACEBOOK is facing a backlash after banning an advert that showed a woman shaving because it was too “adult”.
Friction Free Shaving, a subscription service for women’s beauty products, created the comical clip to show the not-so-glamorous reality of feminine hair removal.
The promotional video shows a naked woman – with modesty bars to cover her nether regions – in various poses that most woman will be all too familiar with.
It introduces the concept of “shoga” – a process in which women bend themselves into ridiculous poses in a bid to remove any fluff from their thighs, calves and ankles.
The model can be seen laying out her “shoga” mat (a towel) and proceeding to place herself in postures including the “crescent loon” or the “shin salutation”.
But despite the ad’s light-hearted nature, Facebook failed to see the funny side, worrying that some people may find the scenes sexual in nature.
Advertising chiefs said blocking the model’s modesty in this was “suggested nudity”, which is banned under their advertising policies.
Co-founder Briar Keen has since spoken out about the ban.
He said: “Our ad highlights the daily realities of women’s shaving in a fun way.
“We purposefully used a real woman, shaving naked as women do (although with her modesty covered) in a typical bathroom to achieve this.
“We wanted to move away from traditional and outdated women’s shaving ads that are over-glamourized, sexualised and unrealistic.
“We don’t think that a woman shaving is anything to be ashamed of and find it sexist and deeply offensive that Facebook has banned our ad on these grounds.
“We know a lot of women will agree with us, so we’re calling on them to support us by watching our video in full at ffs.co.uk and sharing our story on their social media channels.”Facebook was recently slammed for banning a RAF’s charity disability campaign – while allowing ISIS beheading videos to stay.
The social network’s advertising policy states: “Adverts must not contain adult content.
“This includes nudity, depictions of people in explicit or suggestive positions or activities that are overly suggestive or sexually provocative.
“Sexually suggestive content is: nudity or implied nudity, even if artistic or educational in nature, excessive visible skin or cleavage, even if not explicitly sexual in nature, or images focused on individual body parts, such as abs, buttocks or chests, even if not explicitly sexual in nature.”