Brandcom: The non-availability of sponsorship, cable and digital media spend data has once again been fingered as a major setback in determining the overall advertising spend in Nigeria.
This was contained in the 2017/18 edition of the Nigerian Media Advertising Guide, NMAG, released by Media Perspectives, a leading media advertising agency to gives an overview of Nigeria’s population and demographic profile.
The report said that what should be paramount among stakeholders in the nearest future is how to resolve the dearth of data in the sectors.
Essentially, the book also revealed that clients’ growing emphasis on accurate measurement of their return on investment will lend more weight to the case of unreported media spend evaluation in the industry. It said there should be a serious commitment on the part of stakeholders for find solution to lack of data in the sector.
NMAG is a lucid overview of the country’s demographics and media facts covering TV, Radio, Satellite, OOH, online and many other relevant sectors.
This year’s edition is a compendium of global and local media/marketing research data, with complementary actionable insights and market intelligence that will help industry practitioners make informed business decisions that ultimately impact positively on the bottle-line.
In the 2017/18 edition of the Nigerian Media Advertising Guide, the agency gives an overview of Nigeria’s population and demographic profile.