A New Dawn for Internet Connection in Nigeria

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Why do I have to sit through this movie on TV when I could have watched the same content on YouTube? Why can’t I play my favourite online mobile game with my friends even when they are on vacation abroad? Can we have the board meeting via streaming instead of incurring flight cost? These are some of the internal dialogue of today’s internet users especially millennials when they encounter friction-filled experiences.

The world is shifting. Technology and the Internet have changed how we live, work, and play. No individual and industry are immune to its disruptive power. It has instilled into us a never-ending appetitive for more, better, faster connection and engagement.

Despite having over 98 million connected devices in Nigeria, access to affordable, effortless and seamless unlimited broadband internet experience still remain a major concern to many users. A lot of people use multiple devices in order to get access to internet at work, home or while socialising with friends.

But a new dawn has come. Thanks to Airtel Nigeria. The telecom giant recently unveiled its Home Broadband Service in line with its commitment to deepen Internet connectivity as well as empower telecoms consumers to share data with a number of people without worrying about cost and other limitations.

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The new Airtel Home Broadband delivers superfast broadband service via data terminals such as dongle, MiFi and routers as it comes in various packages and affordable price range to suit the lifestyles of different customer segments.

Commenting on the new value offering, Chief Commercial Officer, Airtel Nigeria, Ahmad Mohkles, said Airtel is changing the paradigm, breaking new frontiers and inspiring new behaviour as far as data sharing as well as delivering ubiquitous data experience is concerned.

“Airtel is committed to pioneering innovation, superior data experience and affordability. Our new Unlimited is truly unlimited as we have stretched the thresholds to deliver up to 100GB to telecoms consumers so that they can empower more people within their circle of influence.

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“With this new offering, we have initiated and inspired a paradigm shift that will promote community, deepen friendship bond and eventually lead to a more productive and prosperous society. We are proud of our new unlimited data package and the positive change it will create in the Home Broadband segment,” he said.

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Customers can get unlimited data on packages such as Unlimited 10, Unlimited 15 and Unlimited 20, which are offered at N10,000, N15,000 and N20,000 respectively and valid for 30 days.

To subscribe to the service on smartphones, customers are advised to dial *462*10# for unlimited 10, *462*15# for unlimited 15 and *462*20# for unlimited 20.
Customers who wish to use the service for home broadband and on data terminals are required to get the MIFI / Router / Dongle at the nearest Airtel showroom or a designated Airtel agent.

Upon activating any of the unlimited plans, customers enjoy superfast data experience until a threshold is reached. After this, the data speed is throttled to a lower speed in line with the Fair Usage Policy. According to this policy, the threshold for Unlimited 10 is 40GB; unlimited 15 come with 65GB while unlimited 20 is 100GB, after which the speed comes to 256kpbs. However, customers can continue to enjoy unlimited browsing until plan expires.

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To get the MIFI / Router / Dongle, customers can visit the nearest Airtel showroom or a designated Airtel agent. To renew data plans, customers can simply log into www.onetouch.ng and purchase the unlimited plan of their choice. Customers can also subscribe for or renew their unlimited plan via USSD code *462*10# for unlimited 10, *462*15# for unlimited 15 and *462*20# for unlimited 2o.

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SOURCE: http://www.marketingedge.com.ng/2017/09/17/a-new-dawn-for-internet-connection-in-nigeria/

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