Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures)

Must Read

- Advertisement -

For the thousands of Nigerians who were lucky to be at the Lekki Tollgate on August 11, 2017, when Pepsi activated the No Shakin’ Carry Go campaign, the experience of that day will probably live with them for a long time.

Indeed there was no better place to be in Lagos as Pepsi invaded the popular tollgate to create a marketing storm that was as memorable as it was exciting. For one whole hour on that fateful day, Pepsi locked down the tollgate, creating a No Shakin’ Carry Go experience for consumers.

Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur

A couple of weeks before, Pepsi had announced that the Pepsi 50cl plastic bottle was back at N100 with the #NoShakinCarryGo campaign (in Lagos and Ibadan). And so the activation at Lekki tollgate was to drive home the message.

- Advertisement -

In what felt like a Christmas day bonanza, consumers who drove by between 5 and 6 pm on that day, were pleasantly surprised as they enjoyed a rare toll-free passage, along with chilled 50cl plastic bottles of Pepsi.

Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur

According to the brand, when people’s fare got paid, Pepsi meant No shaking for price and when they got their refreshing bottle of Pepsi, Pepsi meant carry go with all that cool refreshment at a cool size of 50cl and at an even cooler price of N100. Of course, thousands of excited consumers took to the social media to share their experience.

The no shakin carry go campaign is another exceptional marketing idea from Insight Publicis and it reflects agency’s tradition of consistently creating campaigns that are not just witty but also resonate with the culture and expectations of the Nigerian consumers.

- Advertisement -

Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur

“Our message was crystal clear; to stay positive and keep on being true to the Nigerian spirit as this is how you can succeed both individually and collectively. As a can-do nation, this message was quickly embraced and adopted,” Sinmisola Hughes-Obisesan, Creative Director at Insight Publicis explained.

Read Also:  List Of Approved Traffic Offences In Nigeria And Their Penalties

She added that the concept was intent on provoking a marketing ‘Tsunami’. “We were the first agency to make a digital storm with the Long Throat campaign and so we looked again to how we could create another campaign that would create another big tsunami. We thought of high traffic congestion points and that’s when the Eureka moment arrived. As the toll hadn’t been done properly before, it was only a question of how to make it work. The rest is history.”

Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur

- Advertisement -

The need to create an out-of-this-world campaign could not have been lost on the agency because the rivalry between the cola brands in Nigeria has become legendary. And the competition has been heated up in the last couple of years as new brands join the fray in a scramble for the hearts and minds of the consumers, whose purchasing power have been squeezed by the economic downturn.

Pepsi has continued to drive the new campaign with an efficient use of digital platforms and its ambassadors as well as creating a number of marketing touch points through sports and music sponsorship to sustain the engagement and emotional connection with consumers.

Pepsi also had a clever plan for the festive season and simply owned the festive period. Its strategic sponsorship of major music events gave the brand a huge equity advantage over its competitors. The fun began with the No shakin Carry go 2 Dubai concerts, where 10 Nigerian consumers enjoyed an all-expense-paid trip to watch Wizkid, Davido, Tiwa Savage and Techno perform at the One Africa Music Festival in Dubai. It was also No shakin’ carry go throughout ‘Disembaa’ with the brand’s sponsorship of a series of major concerts headlined by Wizkid and Davido.

2018 is sure to see another phenomenal year of Pepsi winning campaigns led by the Creative force at Insight Publicis.

- Advertisement -
spot_imgspot_img

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur

TECNO reveals how the highly anticipated TECNO CAMON 17 Pro measure...

HONG KONG SAR - Media OutReach - 14 May 2021 - Consumers nowadays are more than spoilt for choice, in fact, many people are affected by 'information paralysis', that is, having too much information to effectively decide, often resulting in either a wrong decision or a poorly evaluated one. In this article, TECNO helps you to make good decisions amongst the three latest Android phones. They are TECNO CAMON 17 Pro, Samsung A51 and Redmi Note 9 Pro.

All three brands vary in terms of design, features, and functionality. TECNO, an increasingly globally popular brand, is a new generation of smartphone brand today with tasteful artistic design and contempary cutting-edge camera technology. Samsung and Redmi have been fan favourites, and their smartphone models are often popular amongst those most price-conscious consumers.

Camera function - front and rear cameras


Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur


The consumers nowadays are very savvy in understanding the technology and features that goes into each smartphone model. One of these considerations is the camera capabilities and the supporting software. TECNO CAMON 17 Pro clear winner with a 48 MP front camera, while both the Samsung A51 and Redmi Note 9 Pro cameras are at 32 MP and 16MP respectively, hence allowing the user of TECNO CAMON 17 Pro to capture selfies with quality that is comparable to even rear cameras on some smartphones. Considering the rear camera, TECNO CAMON 17 Pro and Redmi Note 9 Pro are equipped with 64MP rear ultra quad camera, while the Samsung A51 maxes out at 48MP.

What is more fascinating is that the TECNO CAMON 17 Pro comes with trademarked TAIVOS technology, which stands for TECNO AI Vision Optimization Solution. It provides users with extremely good visuals, even in low-light environments. TAIVOS can blur out the clutter in the background and optimize image clarity, thereby enhancing night photography effects. Therefore, making it difficult for other mobile phones to bring users a brighter experience in dark environments. The TECNO CAMON 17 Pro is great for anyone who loves to take selfies as keepsakes. The CAMON 17 Pro's front cameras are just as outstanding as its rear – TECNO is a pioneer in this industry with a 48MP front camera. The functions of TECNO CAMON 17 Pro are smoother than similar products with both multi-camera and AI camera modes, providing breath-taking visuals.

Battery life and storage space


Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur


Powerful cameras need equally lasting battery and storage space. The TECNO CAMON 17 Pro has enough space for just about anything with 256GB ROM + 8GB RAM whereas the Samsung A51 and the Redmi Note 9 Pro has only 128GB ROM + 6GB RAM respectively, which is half of what the TECNO CAMON 17 Pro can store.

In addition, the TECNO CAMON 17 Pro has an enormous 5000mAh battery so you do not need to worry about your phone not being able to function when you need it most. The Samsung A51 has a smaller battery whereas the Redmi Note 9 Pro has a slightly bigger battery of 5020mAh, but that difference is negated by CAMON 17 Pro's flash charging technology as the phone's battery can be charged faster. And the 33W fast charger of CAMON 17 Pro enable a quick charge of up to 70% in just 30 minutes, which is an upgrade compared to the 15W charger of the Samsung A51 and 30W charger of Redmi Note 9 Pro.

Read Also:  Wizkid Set To Headline Livespot X-Clusive This December

Mobile phone technicalities


Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur


When it comes to visual real estate, size does matter. Amongst the three smartphone models, the Samsung A51 offers the smallest screen real estate, a 6.5 inches full HD screen while the Redmi Note 9 Pro and TECNO CAMON 17 Pro have bigger screens at 6.67 and 6.8 inches, respectively. Here, the TECNO CAMON 17 Pro does have an edge over the rest and what's more, the 90Hz smooth refreshing rate of TECNO CAMON 17 Pro enable the users never worry about any animation rolling issues on the phone, the 90 Hz super-high refreshing rate offers a smooth, snappy and refreshing experience. The CAMON 17 Pro's full HD mobile phone provides the user with more ease in controlling as well as a more comprehensive view of the mobile games and videos on the phone. Additionally, the TECNO CAMON 17 Pro has an operating system of Android 11 whereas the Samsung A51 and Redmi Note 9 Pro are only at Android 10.

So which phone would you prefer after reading the comparisons? After our comparisons, the TECNO CAMON 17 Pro stands out for the young, adventurous generation that is looking for a phone that can not only perform the basic functions well, but also have additional tools that add so much value to a phone. Redmi Note 9 Pro performed slightly worse in the front camera, fast charger and the screen, which could be a second choice with limited budget, while Samsung A51 stands out with its brand impact, and with no other obvious strength.


Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur
- Advertisement -
spot_imgspot_img

Latest News

TECNO reveals how the highly anticipated TECNO CAMON 17 Pro measure against its competitors

HONG KONG SAR - Media OutReach - 14 May 2021 - Consumers nowadays are more than spoilt for choice, in fact, many people are affected by 'information paralysis', that is, having too much information to effectively decide, often resulting in either a wrong decision or a poorly evaluated one. In this article, TECNO helps you to make good decisions amongst the three latest Android phones. They are TECNO CAMON 17 Pro, Samsung A51 and Redmi Note 9 Pro.

All three brands vary in terms of design, features, and functionality. TECNO, an increasingly globally popular brand, is a new generation of smartphone brand today with tasteful artistic design and contempary cutting-edge camera technology. Samsung and Redmi have been fan favourites, and their smartphone models are often popular amongst those most price-conscious consumers.

Camera function - front and rear cameras


Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur


The consumers nowadays are very savvy in understanding the technology and features that goes into each smartphone model. One of these considerations is the camera capabilities and the supporting software. TECNO CAMON 17 Pro clear winner with a 48 MP front camera, while both the Samsung A51 and Redmi Note 9 Pro cameras are at 32 MP and 16MP respectively, hence allowing the user of TECNO CAMON 17 Pro to capture selfies with quality that is comparable to even rear cameras on some smartphones. Considering the rear camera, TECNO CAMON 17 Pro and Redmi Note 9 Pro are equipped with 64MP rear ultra quad camera, while the Samsung A51 maxes out at 48MP.

What is more fascinating is that the TECNO CAMON 17 Pro comes with trademarked TAIVOS technology, which stands for TECNO AI Vision Optimization Solution. It provides users with extremely good visuals, even in low-light environments. TAIVOS can blur out the clutter in the background and optimize image clarity, thereby enhancing night photography effects. Therefore, making it difficult for other mobile phones to bring users a brighter experience in dark environments. The TECNO CAMON 17 Pro is great for anyone who loves to take selfies as keepsakes. The CAMON 17 Pro's front cameras are just as outstanding as its rear – TECNO is a pioneer in this industry with a 48MP front camera. The functions of TECNO CAMON 17 Pro are smoother than similar products with both multi-camera and AI camera modes, providing breath-taking visuals.

Battery life and storage space


Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur


Powerful cameras need equally lasting battery and storage space. The TECNO CAMON 17 Pro has enough space for just about anything with 256GB ROM + 8GB RAM whereas the Samsung A51 and the Redmi Note 9 Pro has only 128GB ROM + 6GB RAM respectively, which is half of what the TECNO CAMON 17 Pro can store.

In addition, the TECNO CAMON 17 Pro has an enormous 5000mAh battery so you do not need to worry about your phone not being able to function when you need it most. The Samsung A51 has a smaller battery whereas the Redmi Note 9 Pro has a slightly bigger battery of 5020mAh, but that difference is negated by CAMON 17 Pro's flash charging technology as the phone's battery can be charged faster. And the 33W fast charger of CAMON 17 Pro enable a quick charge of up to 70% in just 30 minutes, which is an upgrade compared to the 15W charger of the Samsung A51 and 30W charger of Redmi Note 9 Pro.

Mobile phone technicalities


Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur


When it comes to visual real estate, size does matter. Amongst the three smartphone models, the Samsung A51 offers the smallest screen real estate, a 6.5 inches full HD screen while the Redmi Note 9 Pro and TECNO CAMON 17 Pro have bigger screens at 6.67 and 6.8 inches, respectively. Here, the TECNO CAMON 17 Pro does have an edge over the rest and what's more, the 90Hz smooth refreshing rate of TECNO CAMON 17 Pro enable the users never worry about any animation rolling issues on the phone, the 90 Hz super-high refreshing rate offers a smooth, snappy and refreshing experience. The CAMON 17 Pro's full HD mobile phone provides the user with more ease in controlling as well as a more comprehensive view of the mobile games and videos on the phone. Additionally, the TECNO CAMON 17 Pro has an operating system of Android 11 whereas the Samsung A51 and Redmi Note 9 Pro are only at Android 10.

So which phone would you prefer after reading the comparisons? After our comparisons, the TECNO CAMON 17 Pro stands out for the young, adventurous generation that is looking for a phone that can not only perform the basic functions well, but also have additional tools that add so much value to a phone. Redmi Note 9 Pro performed slightly worse in the front camera, fast charger and the screen, which could be a second choice with limited budget, while Samsung A51 stands out with its brand impact, and with no other obvious strength.


Insight Publicis Shakes Away Competition with Several Winning Pepsi Campaigns in 2017 (Pictures) - Brand Spur
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -spot_imgspot_img