Our goal is to showcase Nigeria as a chocolate country. We have so much cocoa, so why can’t we place Nigeria on the chocolate map?” – Femi Oyedipe
Femi Oyedipe, the founder of LoshesChocolate, developed an affection for chocolates when she moved to Ghana from Scotland after her Master’s programme. Whilst on the gold coast, Oyedipe turned her hobby, making chocolate dessert cakes and confectioneries, into a side hustle. She moved back to Nigeria in 2014 to explore a career route as a human resource personnel, but after two and half years realized that it was not fulfilling. Hence she decided to start a business of her own.
Her husband suggested she should go back into making chocolates, an idea she bought into. However, she wanted to make and get more out of it. “While considering this, I decided that if I was really going to do a chocolate business, it would not be what I did in Ghana. So I researched on how to create value alongside making chocolates,” she told Techpoint.
Through research, Oyedipe learned that Nigeria had no indigenous chocolatiers like Ghana. Nigeria grows cocoa but most of it is exported and chocolates are imported. This realization led her and her husband to conduct more research and subsequently begin sourcing for cocoa beans. “We got our first bag from Eruwa in Oyo State. Right now, we use beans from both Oyo and Ondo states,” she said.
The beginning phase of her business was marked with a lot of experiments to understand and determine the science and roasting profile of the various beans used. “The products of our first bag of cocoa beans were not sold at all. We gave them out to people and asked for feedback,” she said.
Oyedipe started making chocolates in her guest room at home, while she worked her regular job as an HR personnel. But combining both became cumbersome for her, and she had to make a decision. “I realized that I was neither winning in my career nor business. So I asked myself which of the two I had more control over and it was the business. That was what informed the decision to quit my job and face the business full time.”
“Define your path. Do your research; it always best to do a business you understand. Most importantly, be focused, passionate and always find new ways to improve your process.” – Femi Oyedipe
Using social media, Oyedipe was able to promote her business on all platforms without hassle or spending money on marketing campaigns. According to her, her first customers were gotten on social media. As an entrepreneur, Oyedipe values and encourages feedback, something she said has impacted her business positively over time. The taste of our chocolates has evolved over time based on feedback. Our packaging now is also not what we started with, we had to improve based on feedback.”
Building a business is not without some challenges and the chocolatier has had her fair share; from systemic issues like power outages and poor access to machinery to human resource issues like the loss of employees. According to her, creating a quality bar requires continuous grinding for 36 to 48 hours, hence the need for steady power.
Also, because the chocolate making industry is uncharted, there is no skilled labor for bean-to-bar factories; “I always have to train employees and monitor them. Some of them leave after investing so much time and resources training them… The chocolate making businesses is a very expensive one. And since we have no access to external funds, we import the equipment we can and have the rest fabricated here.” Her husband, who is an engineer, and a part of the business, fabricated most of the machines they could not afford with the help of an artisan.
Running a business while being a wife and mother is no easy feat but thankfully, Oyedipe’s husband is also a partner and therefore understands how demanding the business is. Her mother-in-law also steps in to help with the kids whenever necessary. However, she advises other women who are not as lucky, to build or pay for support systems like creches and nannies. “If you can, create an area for your children in your workspace so that you can spend some time with them while you work,” she said.
Written by: Hadassah Egbedi
This article appeared first in Ventures Africa…
