The official beer of the 2018 FIFA World Cup, Budweiser has launched its new campaign “Light Up the FIFA World Cup” with major highlights of the campaign featuring the largest beer delivery to date and a selection of integrated experiential, digital and social programs happening worldwide.
Featuring the journey of thousands of drones as they carry Budweiser from St, Louis brewery to Lagos with the ultimate goal of delivering a stadium full of fans in Moscow, the commercial highlights the most ambitious beer delivery ever through a variety of creative executions that show how Budweiser is upping the energy levels of fan’s football celebrations worldwide as the official Beer of the 2018 FIFA World Cup.
About Budweiser & Football
Budweiser has a strong commitment to football globally, having served as official beer sponsor of the FIFA World Cup™ for over 25 years, and with an ongoing commitment through the 2018 and 2022 tournaments.
While Budweiser will serve as the official beer of the 2018 FIFA World Cup Russia™, Anheuser-Busch InBev will leverage its high-quality portfolio of beers around the world by once again extending local sponsorship rights to its leading brands in select football markets, including, but not limited to, Brahma (Brazil), Harbin (China), Corona (Mexico), Jupiler (Belgium and The Netherlands), Klinskoe (Russia), Hasseröder (Germany) and Beck’s (Italy), among others.