Brands Have Not Harnessed 5% of Youth Sports Sponsorship Potential – CFA Rector

Must Read

2020 Brand Africa 100: These are the 10 most admired brands in Africa

NIKE RETAINS #1 IN AFRICA FOR THIRD YEAR IN A ROW AFRICAN BRANDS DROP BY OVER 60% IN...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

15 Wool Braid Hairstyles You Should Try

Wool braid hairstyles have been popular for years and show no signs of slowing down. Wool braids allow you...
Brands Have Not Harnessed 5% of Youth Sports Sponsorship Potential – CFA RectorBrands Have Not Harnessed 5% of Youth Sports Sponsorship Potential – CFA Rector

The Rector of Cowbell Football Academy (CFA), Godwin Dudu-Orumen has urged corporate organizations to follow the lead by Promasidor Nigeria Limited, which has been involved in youth sports development and sponsorship.

According to the respected sports marketing consultant, the corporate community in Nigeria is yet to harness five percent of the potential in youth sports sponsorship, which he described as a goldmine.

While assessing the impacts of CFA, an initiative sponsored by Cowbell Milk (the flagship brand of Promasidor Nigeria Limited), on the country’s football development in recent years, Dudu-Orumen said that youth sports has the capacity to promote visibility of local brands even beyond national borders, as well as promote consumer loyalty and increase sales.

He further said: “The opportunities in sports sponsorship for brands are enormous. First, the children that benefit from corporate sponsorship become strong loyalists and advocates of the brand. It is also a cheap publicity opportunity for the companies, enhancing brand recall. Unfortunately, many corporate organizations have not responded positively to this great potential. I believe that less than five percent of the opportunities in sports sponsorship for brand marketing is harnessed.”

- Advertisement -

The sports promoter said CFA has nurtured over 1,000 football talents in the past five years. He added that its Summer Camp, which holds yearly in four centres in Lagos and Edo States, became so popular that it attracted children from Sierra Leone and other West African countries.

“The next edition of the summer camp holds from July to August. Registration is ongoing, and we expect a huge participation in line with its culture,” he pointed out, adding that Promasidor has proved that corporate sports sponsorship could be very rewarding.

On his part, the academy’s Head Coach/Technical Coordinator, Hyacienth Nkwocha said CFA and other professionally-managed academies have improved the quality of grassroots football development in the country.

Read Also:  Jumia reports Q2 2019 Results: Continued strong growth of top-line drivers and 94% increase in Gross profit

He explained: “We have improved on the quality of training in the past few years. We focus on the fundamentals of football and our processes and tactics are research-based. There have been tremendous improvements unlike those days when nobody cares about taking the kids through the nitty-gritty of the game.”

- Advertisement -

Nkwocha said that increasing involvement of ex-internationals in the running of academies has raised the tempo, improved professionalism and injected discipline in the system. He noted that football academies would continue to deliver more results if young footballers would be patient to hone their skills before rushing to Europe.

Miracle Okocha, a top student of CFA who was the Most Valuable Player in the 2014 Copa Coca-Cola Teen Camp in Brazil, called on young talents to patiently develop their skills before seeking opportunities abroad.

“Academy is critical to football development. But many young players are impatient. They want to travel to Europe even when they are yet to nurture their skills. At the long-run, that does not help as such people end up as average players. For me, I am grateful for the opportunity Promasidor Nigeria, through CFA, has given me to develop myself.”

Read Also:  Thailand Plans To Establish Rice Mills In Nigeria

Okocha called on other corporate organisations to follow the example of Promasidor Nigeria in contributing to the discerning and development of future footballers.

- Advertisement -

Cowbell Football Academy, which holds at the National Stadium, Surulere, attracts participants from the ages of five to 17 who are being taught character building, individual technical development, small-side games, team competition, mental training, goal keeping training, fun game and more.

Its sponsor, Promasidor Nigeria has been involved in youth development through other corporate social responsibilities, including Promasidor’s Harness Your Dream (a career guidance workshop), Loya Swim Meet and Cowbellpedia Secondary School Mathematics TV Quiz Show.

- Advertisement -
Brands Have Not Harnessed 5% of Youth Sports Sponsorship Potential – CFA RectorBrands Have Not Harnessed 5% of Youth Sports Sponsorship Potential – CFA Rector

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Brands Have Not Harnessed 5% of Youth Sports Sponsorship Potential – CFA RectorBrands Have Not Harnessed 5% of Youth Sports Sponsorship Potential – CFA Rector

Latest News

King of finance: GTBank is the Most Admired Financial Services Brand in Africa

Guaranty Trust Bank PLC (GTBank) has ascended to the number one position as the Most Admired Financial Services Brand...

Dangote Cement Reports Surge in Nigeria Sales as Earnings Jump to 249.2B Naira in Q1 2020

Dangote Cement PLC (DANGCEM-NL), Africa’s largest cement producer, announces unaudited results for the three months ended 31st March 2020. Financial Highlights Group revenue up 3.8%...

Nigeria’s GDP Grew By 1.87% in Q1 2020 amid global challenges

In the first quarter of 2020, Nigeria's Gross Domestic Product (GDP) grew by 1.87%(year-on-year) in real terms. This performance was recorded against the backdrop...

The Funny Circle of Basic Economics

It is an employers priority to pay the lowest salary possible to an employee for a particular role. It is also an employees...

2020 Brand Africa 100: These are the 10 most admired brands in Africa

NIKE RETAINS #1 IN AFRICA FOR THIRD YEAR IN A ROW AFRICAN BRANDS DROP BY OVER 60% IN 10 YEARS DANGOTE AND MTN...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Brands Have Not Harnessed 5% of Youth Sports Sponsorship Potential – CFA RectorBrands Have Not Harnessed 5% of Youth Sports Sponsorship Potential – CFA Rector