Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

PZ Cussons commences entries for Cussons Baby Moments’ 6th season

PZ Cussons has announced the commencement of entries of the 6th season of its eponymous baby competition in Nigeria tagged...

Owo Arugbo: Ekiti Begins N20,000 Payment To The Elderly As Monthly Stipend For Social Security Scheme

Ekiti State Governor, Dr Kayode Fayemi on Wednesday re-launched the social security Scheme for elderly citizens in the state with,...
- Advertisement -
- Advertisement -

Some few weeks ago, Facebook Inc., the owner of Instagram announced the launch of IGTV, a video streaming platform on Instagram.

Despite the fact that Instagram was created for picture-sharing, it has morphed into a multimedia social network. Facebook said in its launch statement that its idea of IGTV was borne out of the explosive growth in the consumption of video content on the mobile Internet.
“By 2021, mobile video will account for 78% of total mobile data traffic.” “We’ve also learned that younger audiences are spending more time with amateur content creators and less time with professionals.”
The truth is, IGTV is just one of the major disruptions in the global and local media scenes. Since Netflix and YouTube became mainstream media platforms, sticky (addictive) TV viewership/consumption of video content has flipped from the conventional box in sitting rooms to smartphones, laptops and tablets.
Another angle to look at this phenomenon is that around six years ago, Internet video content used to be shorter, snippets and cut-outs that can be consumed briefly thereby losing stickiness and continuity.
On the flip side, the growth of YouTube, Netflix and even the creation of IGTV are predicated on allowing content owners to produce “longer videos and easy discoverability through channels” which in essence will continue to weaken the strength of traditional TV because people will spend more time on Instagram.
While this means more revenue for Facebook in embedded advertising and also secure its position amongst competitors; advertisers will spend more time creating and spending more money on Instagram thereby weakening TV spend.
Video contents have more engagements because they are less tasking to the audience as opposed to static content, the growth in video consumption via the mobile Internet will continue to change the way we invest in TV in its traditional form.
- Advertisement -


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Ensurity Technologies joins the Microsoft Intelligent Security Association

HYDERABAD, INDIA - Media OutReach - 17 October 2019 - Ensurity Technologies, Hyderabad, India-based cybersecurity company, is pleased to announce that it has joined the...

Hospitality Disruptor Generator Acquires Freehand Hotels In Its Quest to Dominate the Experience Economy in U.S. Market

London-based Queensgate Investments finalizes $400 million purchase of Freehand Hotels from a seller consortium including The Yucaipa Companies and Sydell Group, drastically expanding Generator’s...

Sunlight Real Estate Investment Trust ("Sunlight REIT") Operational Statistics for the Quarter Ended 30 September 2019

HONG KONG, CHINA - Media OutReach - 17 October 2019 - Henderson Sunlight Asset Management Limited (the " Manager"), as manager of Sunlight Real Estate Investment Trust...

“Best Global Brands 2019” – Mercedes-Benz is once again the world’s most valuable luxury car brand

Mercedes-Benz further increased its brand value and is once again the world's most valuable luxury automotive brand. In the latest "Best Global Brands 2019"...

More Articles Like This