With over 35 million registered Small and Medium Enterprises (SMEs) in Nigeria, the need to empower and encourage the growth of small businesses in Nigeria has led MTN Nigeria to collaborate with Google to train owners of SMEs in different parts of the country. The October edition of the training was taken to the city of Abuja where about 30 entrepreneurs were trained on how to grow their businesses using digital tools.
The SMEs owners received free training on how to penetrate the market in a peculiar environment like Nigeria. The training equipped them on the use of various digital tools such as Google Insight and social media to interact with customers in order to obtain valuable feedback for improving business operation. Participants were also taught on how to use YouTube for customer interaction and Google+ Business for business optimisation and customer targeting.
Speaking on the training, General Manager, Enterprise Marketing, Onyinye Ikenna-Emeka said, “In our engagement with SMEs, we noticed the need to inculcate some digital skills into the entrepreneurs, which would help them operate their businesses better and grow them.” She further mentioned that “The initiative, which empowers SMEs with world-class opportunities to develop and learn about the latest advances in the online space, is a testament to our commitment to Nigeria and entrepreneurial development in the country, hence our partnership with Google. Google is a great platform and there is an immense opportunity for entrepreneurs to leverage and utilise the innovative features of such tools.”
MTN Nigeria continues to seek ways to contribute to the Nigerian economy by extending its partnership capabilities to brighten the lives of small business owners within the country.