TV Shopping Platform Launched in Nigeria

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Nigeria’s first international television shopping platform, Shopex TV, has been launched in Nigeria. Using television as its primary channel, Shopex TV offers the Nigerian market a wide range of lifestyle, fitness, and kitchen products they can buy via their mobile phones.

Founded by Isi Abebe, who moved back to Nigeria to launch the platform after working with one of the largest TV shopping companies in the UK, Shopex is a new multi-channel retailer that sells innovative and proven international products for everyday life.

TV Shopping Platform Launched in Nigeria

The channel recently completed its first round of financing with investment from television shopping and broadcasting advisors Expert Media Partners (EMP), based in Soho, London.

Commenting on the new channel Ed Hall, Managing Partner of EMP said: “We have worked on complex broadcast projects in Nigeria since 2003, and have developed plans for television shopping in East and West Africa in the past so we know the importance of having the right team in place. Abebe has a wealth of experience and contacts within the global DRTV industry and the proposition is compelling, so we’re delighted to be early-stage investors in this business.”


Using television as its primary channel, Shopex TV offers the Nigerian market a wide range of lifestyle, fitness and kitchen products that they can access at affordable prices simply by using their mobile phones to place an order.

As the exclusive distributors in Africa for some of the world’s most successful ‘As Seen On TV’ products, Shopex TV is positioned to give Nigerians direct access to leading products from the global market.

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“We’re excited about this project having observed Nigeria’s logistics and payment platforms mature over the years. We’re confident that we can make it work and we have a line-up of great products and offers from across the globe that we feel will appeal to the Nigerian market,” said Isi Abebe, Managing Director, Shopex TV.

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Shopex TV will officially start promoting the channel with an infomercial on Saturday 1st December for one of its leading products – the Copper Chef pan, an innovative non-stick pan that can be used to create a variety of healthy and wholesome meals.

The TV Campaign will run in partnership with DSTV, Ebony Life, TVC & Silverbird TV, allowing viewers to place their order for the Copper Chef pan by calling the dedicated numbers and receiving their order the next day.

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