Millions of dollars will be spent on celebrity endorsements for Super Bowl LIII. But what if that money could be spent differently?
For Kia’s 10th consecutive appearance in the Super Bowl, the auto brand known for its challenger spirit is taking an unconventional approach. This year, Kia isn’t using any celebrities. This year, Kia is launching “The Great Unknowns Scholarship” to help young people in need get a foothold in higher education.
A :30 teaser ad aired during Sunday’s NFC Championship game.
Full details will be revealed on 2.3.19.