Global Toy Sales Declined by 2% in 2018

Must Read

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

List of Mobile Banking USSD Codes For All Banks in Nigeria and how to use them

The introduction of USSD (Unstructured Supplementary Service Data) has changed the Nigerian banking system completely. Today, mobile banking services...
- Advertisement -

Toy industry sales decreased by 2 percent * in 2018 across the 13 global markets (G13)** tracked by The NPD Group, a leading global information company.  Similar to last year’s reporting, toy sales in the United States, the world’s largest toy market, matched the world’s collective performance (-2 percent). Mexico, Russia, and Brazil saw growth while the United Kingdom, Australia, Spain and France experienced declines.

Category Highlights

Dolls, Action Figures & Accessories, and Youth Electronics experienced respective growth of 9 percent, 8 percent, and 1 percent, while sales of Arts & Crafts were flat. Of the remaining supercategories tracked by NPD, Plush and Vehicles saw the largest declines.

“Several factors added up to a smaller share of wallet for traditional toys in 2018, including a shrinking retail footprint and the increasing demand for video games,” said Frédérique Tutt, Global Toys Industry Analyst at The NPD Group.  “While it isn’t business as usual for toys, 2019 sounds promising thanks to a wide range of kid-friendly movies, which often helps to drive toys sales, as well as old, favourite toy brands that are either celebrating milestone birthdays or attempting to make a comeback.”

Read Also:  Prices of selected food stuff decreased in March – NBS
- Advertisement -

Looking at the top five selling toy properties across the G13 in 2018, L.O.L. Surprise! was the largest property overall, holding the first position in six out of 13 global markets followed by Barbie, Marvel Universe, Nerf, and Star Wars.

“In 2018, many manufacturers demonstrated their resilience in what could easily be described as a tumultuous market, with two rising to the top to win NPD’s annual awards for excellence in sales,” continued Tutt. “The winners of 2018’s Global (G13) Toy Industry Awards are Mattel for the #1 Manufacturer, as well as MGA Entertainment for #1 Property, L.O.L. Surprise!, and for the #1 Selling Toy, L.O.L. Surprise! Doll Assortment.”

- Advertisement -
Global Toy Sales Declined by 2% in 2018 - Brand SpurGlobal Toy Sales Declined by 2% in 2018 - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Global Toy Sales Declined by 2% in 2018 - Brand SpurGlobal Toy Sales Declined by 2% in 2018 - Brand Spur

Latest News

HealthPlus Appoints Chidi Okoro as Interim CEO

The Board of HealthPlus issued an instruction terminating the appointment of the CEO Mrs. Bukky George and asked Mr....

Ogun State Partners with Animal Care Konsult on Livestock Value Chain Opportunities

Today, 25th September 2020, we received in our office, the Executive Director of Animal Care Konsult (Nig) Ltd, Dr Agbato Opeyemi and his team,...

Coscharis Motors Excites Ford Customers With Free Service Pack

Coscharis Motors Plc, a foremost automobile dealer and sole distributor of Ford vehicles in Nigeria is offering free service to her customers who purchase...

COVID-19: Lagos State Launches N5 Billion Support Capital For Low-Cost Schools (Photos)

Gov: ‘Intervention To Help Mitigate Effect Of Lockdown’ LSETF, First Bank Float Education Loan Programme Lagos State Government in partnership with First Bank of...

Ogun State Resumes Monthly Environmental Sanitation this Saturday

After a long break due to COVID-19 pandemic, the Ogun state government says the monthly Environmental sanitation exercise will resume this month and it...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Global Toy Sales Declined by 2% in 2018 - Brand SpurGlobal Toy Sales Declined by 2% in 2018 - Brand Spur