British American Tobacco under investigation over Instagram vape posts

Must Read

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

List of First Bank of Nigeria Sort Codes in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

British American Tobacco is under investigation by the advertising watchdog for allegedly promoting vaping to children on social media, it has emerged.

The Advertising Standards Authority has confirmed it is looking into seven Instagram posts relating the tobacco giant’s e-cigarette brand Vype.

The action comes after complaints from campaign groups Action on Smoking and Health, Campaign for Tobacco-Free Kids and Stopping Tobacco Organizations and Products.

It is understood that the complaints centre around ASA rules about whether such adverts are likely to appeal to under 18-year-olds, who are prohibited from using e-cigarettes.

- Advertisement -

Responding to the investigation, Will Hill, BAT’s head of legal and external affairs for the UK and Ireland, said: “As part of our efforts to make adult smokers aware of the new potentially lower risk nicotine products available to them, we need to communicate via the channels that they are using – which clearly includes the online environment.”

He said that the company has “strict controls” in place to ensure that its social media output is “appropriate, in line with current regulation and target adult smokers and vapers”.

Read Also:  Cement Firm offers scholarship to medical students, others

BAT said its response to the ASA will include “independent data that we believe proves we take all reasonable measures to ensure our communications are targeted at adult smokers and vapers”.

The news comes days after the ASA confirmed it was looking to a series of other sponsored vape posts on Instagram, unrelated to the BAT case, following an investigation by the Telegraph.

- Advertisement -

Last month the paper found that some vape shops and businesses appeared to be using young ‘influencers’ with large Instagram followings to run promotional posts for their e-cigarettes and products. UK rules state ads for nicotine products cannot feature under 25-year-olds.

Concern has been growing about the number of young people trying vaping with Public Health England reporting earlier this year that the number of children and teenagers who had used e-cigarettes has doubled in five years.

Its study found around one in six children aged between 11 and 18 has tried e-cigarettes, with many saying they liked the flavours.

 

- Advertisement -

TELEGRAPH UK

- Advertisement -
British American Tobacco under investigation over Instagram vape posts - Brand SpurBritish American Tobacco under investigation over Instagram vape posts - Brand Spur
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

British American Tobacco under investigation over Instagram vape posts - Brand SpurBritish American Tobacco under investigation over Instagram vape posts - Brand Spur

Latest News

Top 5 Reasons for The Rise and Rise of Sports Betting in Nigeria

Nigerian is home to the largest contingent of betting sites in Africa. For a long time, the culture of...

5 Books Every Marketing Communications Practitioners Should Read

The Marketing Communications landscape in Nigeria is getting more competitive than many would have expected. Communication agencies from Advertising to public relations to digital...

Cowrywise raises $3M pre-Series A

Nigerian fintech company, Cowrywise has closed a $3mn pre-Series A fundraise, led by Quona Capital. The new funding will enable the fintech company to expand...

5 Business Opportunities that a Landowner can exploit.

A landowner has various opportunities or ways by which the land can be utilized apart from selling it. A landowner needs to think like...

5 Basic Steps that can help you build a successful business.

Starting a business is no an easy task especially one that needs adequate preparation in order to succeed. Most neglect the adequate preparation needed to...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -British American Tobacco under investigation over Instagram vape posts - Brand SpurBritish American Tobacco under investigation over Instagram vape posts - Brand Spur