Handful of Tablet Vendors Consolidate Leadership Positions in Q1 2019 as Market Falls 5%

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The latest research from Strategy Analytics showed that fierce price competition has put incredible pressure on many Android tablet vendors, but a few companies stood above the rest in Q1 2019. Apple, Huawei, Amazon, and Microsoft have each found ways to press their advantage and gain market share as the rest of the market struggles to find momentum. The global tablet market declined 5% year-on-year in Q1 2019. The question remains, can more vendors break through to growth or will they continue to cede ground to the market leaders?

The full report from Strategy Analytics’ Connected Computing Devices (CCD) service, Preliminary Global Tablet Shipments and Market Share: Q1 2019 Results, can be found here: https://www.strategyanalytics.com/access-services/devices/tablets-and-pcs/connected-computing-devices/market-data/report-detail/preliminary-global-tablet-shipments-and-market-share-q1-2019-results-070519

Eric Smith, Director – Connected Computing, said, “Amazon had an excellent post-holiday quarter on the back of several promotional discounts, pushing shipments 21% higher than a year ago. Huawei is still eating the lunch of its Android competitors, particularly in EMEA and China, growing 8% globally year-on-year. There are signs of stabilization among some vendors, including Samsung, HP, Dell, and even TCL-Alcatel. Certainly, the picture is rosier for many companies still in the tablet business when you look at revenues, which explains why competition is so heated.”

Chirag Upadhyay, the Senior Research Analyst, added, “Most Windows Detachable 2-in-1 vendors are targeting the premium tier for enterprise users to make higher profits but a crowded market prevents all vendors from growing at once, especially now that Apple is competing strongly with three iPad Pro models in this price tier. As a result of taking the focus off of the larger consumer market, Windows market share actually fell by 1 percentage point year-on-year to 14%. Windows shipments fell 13% year-on-year to 5.0 million units in Q1 2019 from 5.7 million in Q1 2018. Shipments declined 29% from the previous quarter on low seasonality. Microsoft fully owns the leadership position in Windows Detachable 2-in-1s with the release of the lower cost Surface Go and a refreshed Surface Pro 6 all in the last half of 2018. This is the fifth straight quarter of year-on-year shipment and revenue gains for Microsoft.”

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Eric Smith continued, “Apple iOS shipments (sell-in) grew 9% year-on-year to 9.9 million units in Q1 2019, pushing its worldwide market share to 27% of the Tablet market. Apple added 3 percentage points to its market share year-over-year. The new iPad Pro portfolio had momentum this quarter, boosting ASPs to $490 this quarter from $451 in Q1 2018. Refreshing iPad Pro and MacBook Air at the same time play into Apple’s strategy to target different user bases with different computing solutions. Education still represents a good opportunity for Apple as schools often have PCs and tablets available for different use cases.”

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Handful of Tablet Vendors Consolidate Leadership Positions in Q1 2019 as Market Falls 5% - Brand SpurHandful of Tablet Vendors Consolidate Leadership Positions in Q1 2019 as Market Falls 5% - Brand Spur

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Handful of Tablet Vendors Consolidate Leadership Positions in Q1 2019 as Market Falls 5% - Brand SpurHandful of Tablet Vendors Consolidate Leadership Positions in Q1 2019 as Market Falls 5% - Brand Spur

Latest News

New entrant AECO Energy launches business innovation to deliver ‘last mile of value chain’ to Singapore’s maturing open electricity market

  • AECO Energy announces the launch of its operations in Singapore to provide innovation to the open electricity market for businesses with generation 2.0 of its technology and service offerings.
  • The company will introduce three solutions as part of its initial portfolio, customisable to specific business needs.


SINGAPORE - Media OutReach - 13 April 2021 - AECO Energy, a new entrant to Singapore's electricity sector, has today announced the launch of its operations. AECO Energy will be the first-of-its kind energy technology and services company aimed at innovating customer-centric offerings in electricity and renewable energy markets.

With over 12 years of experience in delivering open market electricity services and solutions to businesses in Australia under the Power Choice brand, AECO Energy is bringing its second generation of services and technology to Singapore for the first time. AECO's second generation delivers on two major offerings.

Firstly, AECO delivers the 'last mile' of value in Singapore Open Electricity Market (OEM) value chain by providing innovative services to assist businesses to manage, plan and make better buying decisions.

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AECO is all about enabling increased profits for businesses. AECO has a customer-centric mission to use its low-cost proven technology and expert-led services to enable better business decisions within a complex electricity market with multiple providers and opaque medium- to long-term pricing information. This comes against the backdrop of Singapore's maturing OEM, which gives businesses and consumers the autonomy to buy and choose their electricity providers - the freedom to choose.

AECO Energy's technology platform, MarketPro™ with its unique, electricity futures market simulator Rate Watch™, delivers business and electricity efficiency and empowers businesses through relevant and timely pricing information, while also helping Singapore businesses make better buying decisions via automated tenders and reverse auctions. Moreover, for businesses who do not have the capability and capacity to manage and purchase its own electricity, AECO Energy Portfolio™ delivers scalable buying power with a fully-managed contract management and purchasing aggregation service for small, medium and large businesses.

Alan Jones, CEO, Chairman & Founder, AECO Energy, said: "We are incredibly excited and humbled to be joining Singapore's dynamic energy scene with our low-cost, high-value products and services. Our mission is clear: just like Amazon is revolutionising the 'last mile' of product supply chains with its same day delivery, we are also delivering the 'last mile' of the value chain in Singapore's OEM that enables more businesses better purchasing decisions, more business profitability and growing all of Singapore's economy."

Secondly, with SGX-listed entities, enterprises and multinational corporations (MNCs)' increasing emphasis on sustainability, AECO (through its SustainPro™ offering) will bring for the first-time in Singapore the benefit of AECO's direct relationship with generators of International Renewable Certificates (I-REC). This enables Southeast Asian markets the benefit of medium- to long-term low-cost and structured REC solutions to meet renewable energy targets and sustainability goals. This translates to more profits by providing more predictable costs for businesses in meeting their sustainability and renewable energy goals.

"As a specialised company, unburdened with corporate overheads and distractions from Singapore's local market participants, we can offer companies who are based anywhere in Southeast Asia, sustainability and renewable energy solutions that span markets and countries at a lower and more predictable price. We are honoured to play our part to bring sustainability and increased renewable energy throughout the world and to do so while benefiting our customers' cost structures," continued Mr. Jones.

AECO Energy is introducing three offerings as part of its electricity management solutions:

  • MarketPro™: Businesses can optimise costs and seize market opportunities with exclusive access to customised market price information through AECO Energy's integrated online procurement and management platform equipped with Rate Watch™, a market simulation and automated procurement technology from as low as SGD $149 per month.
  • Portfolio™: Businesses get exclusive access to economies of scale with better buying power through professional and expert-managed energy procurement portfolios overseen by AECO Energy experts. This allows enterprises to focus on their core business while AECO Energy experts will fully-manage their electricity contracts and make better buying decisions on their behalf from as low as an additional SGD $74 per month.
  • SustainPro™: SustainPro focuses on helping businesses meet their sustainability goals at the lowest cost. AECO Energy offers lower costs on the procurement of Renewable Energy Certificates (RECs) and tailored REC supply solutions designed to meet transition needs towards a more sustainable business.

"With the understanding that business needs are unique for every organisation, our energy experts will work closely with customers here in Singapore to help them reduce costs, drive efficiency and make better buying decisions. By providing technology-enabled, insights-driven energy technology solutions, we want to create a profound impact on our customers' businesses to better position them for sustainable growth in the long-term," concluded Alan.


About AECO Energy:

Based in Singapore, the AECO Pacific Group owns and operates the Power Choice and AECO Energy brands. A leading pioneer for more than 12 years in electricity brokerage and consulting services in Asia Pacific focusing on deregulated electricity markets, AECO Pacific helps businesses with electricity procurement and management backed by market intelligence. Transforming and saving businesses more, AECO's combined experience in energy leadership and innovative technology solutions remain unmatched in dynamic and changing energy markets. For more information, visit https://powerchoice.com.au/ and https://aecoenergy.sg/.

Handful of Tablet Vendors Consolidate Leadership Positions in Q1 2019 as Market Falls 5% - Brand Spur
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