Guinness Nigeria, part of the Global alcohol brand, Diageo, is transforming how alcohol consumers perceive and drink alcohol. Its an online learning tool, DRINKiQ is a consecutive intervention to the growing concern of excess alcohol consumption. The global consumer campaign which began in London and has reached several Diageo markets including Nigeria listed factors -such as age and gender- that determine how the body processes alcohol.
Diageo’s DRINKiQ enables alcohol consumers to discover how responsible drinking can be a part of a balanced lifestyle; in this vein, it educates and empowers them to make positive changes for their wellbeing.
Collaborating with leading global alcohol producers to hit the set target of training 10million consumers to make better alcohol decisions by 2025, the brand had aid to reduce binge drinking, drunk driving, underage drinking and other forms of unsafe drinking
An exceptional feature of the DRINKiQ platform is the interactive e-learning tool where you can take a quick 10-minute interactive test that helps you understand how your alcohol intake affects your body. At the end of this course, you will have learnt what it takes to be a Responsible Drinking Ambassador!
