Promasidor Celebrates Children in Grand Style at One Love Family Fest


Promasidor Nigeria Limited celebrated over 2,000 children from 50 schools in Lagos with funfair in commemoration of this year’s Children’s Day. The event, tagged Promasidor One Love Family Fest was held at the Ndubuisi Kanu Park, Alausa, Lagos, on Saturday, May 25, 2019.

The day kicked off with a fun run which was a mini marathon for children within the ages of 5-15 years old. The children were split into three different categories based on their age groups.

The first category was for children between the ages of 5-8years old, who ran in the 1.5 kilometres race while the second was for those within 9-12years old who partook in the 3.4 kilometres race. The third category was for children between 13-15 years old who participated in the 4.4 kilometres race.

The maiden edition of the One Love Family Fest by Promasidor, makers of Cowbell Milk, Loya Milk, Miksi Milk, Top Tea, Onga, and Sunvita Cereal was endorsed by the Lagos State Sports Commission, whose officials were present to conduct the mini marathon.

It was an enjoyable event for the children, and they expressed delight for being exposed to a mini-marathon at their early stage, a situation that would spur interest in sports in future. Gifts such as school bags, writing materials and products were given as reward to winners, both in the boys and girls category.

While presenting the medals to the winners, the Marketing Manager, Promasidor Nigeria Limted, Mr. Abiodun Ayodeji said it was part of the company’s effort in celebrating children as it is a household of brands that caters for the needs of the family.

He stated that the initiative is aimed at reinforcing Promasidor’s love for the family, letting them know that it cares about them as an integral part of its activities.

This was demonstrated through samples of its products which were provided for consumption at various points for the children.

Elated for being the overall winner in the 4.4 kilometres race, Sulaiman David, a student of Wonder Gate College, Agbado, said the marathon was fun for him. “I am pleased that Promasidor has put this together for us to experience what a mini marathon is all about,” he stated.

Also, David Chukwudi, a student of Morality College, Egbeda, could not hide his feelings as he lifted his gifts in excitement saying, Promasidor has done well for children. “I am happy for being given these gifts,” he said.

On the success of the marathon race, Ayodeji affirmed that the traffic was well managed by the Lagos State Traffic Management Authority (LASTMA), officers of the Nigeria Police Force and members of the Lagos State Neighboured Corps (LNSC).

He explained that the One Love Family Fest would be a three-series engagement platform, comprising the Children’s Day celebration held at Kanu Ndubuisi park; the Eid-El-Kabir Fest dubbed Meat and Greet, which will take place in Ilorin, Kano and Kaduna to celebrate with the Muslim faithful; and the Mingle and jingle for Christians during the Christmas celebration. 

Commending Promasidor for the fun filled event, the Principal of Christ the Corner Stone International School, Ikeja, Oshalaiye Olukayode said it was a good interactive platform for children and urged the company to sustain the programme.

One of the parents, Mrs. Judith Chukwura applauded the company for the love shown to the family, especially children, as it gave them the opportunity to interact with their peers from other schools, learn new things and ideas on issues affecting them, and also kept them physically fit.

She added: “The children were given lots of gifts ranging from products, writing materials, bags and taste of the company’s products which were made available at the park.”

However, Promasidor has been at the forefront of promoting children’s well-being. For over 20 years, Cowbell has encouraged secondary school students to develop interest in the subject area of mathematics through Cowbellpedia Secondary School TV Quiz Show. 

Also, Its Loya Milk brand has nurtured swimming talent among students through the Loya Swim Meet competition, which has been held in various cities across the nation.