Unilever Launches ‘Everyday Essentials’ Store on Jumia

Must Read

Jumia is battling with $17 million fraud alongside several US lawsuit

Jumia has revealed some shocking revelations this week, Africa’s largest e-commerce operator has suspended some staff over an $18m...

How ₦50 Entry Strategy impacted Oride Bike Hailing Success in Ibadan

One would have thought that the introduction of ORide, a bike hailing system backed by its specialized application (Opay...

Africa’s fastest train line completely operational

Africa’s fastest train line is fully operational. Railway infrastructure constructor Colas Rail, who built the project announced the reports. Al Boraq...
- Advertisement -
- Advertisement -

Fast moving consumer goods manufacturer, Unilever, has joined the ranks of multinationals leveraging the huge potential of e-commerce to create more visibility for their brands in Nigeria. Unilever has officially launched its store on Jumia, Nigeria’s number one online shopping destination, dubbed the ‘Everyday Essentials Store’. The online store houses some of the company’s fast-selling brands, such as Close-up Red Hot and Herbal lines, Knorr, Lifebuoy, Lux, Pepsodent, Sunlight, Vaseline, and Shea Moisture.

In a joint media statement released by the two companies, the Head of Key Accounts and Brand Management at Jumia Nigeria, Steve Dakayi described the development as a strategic opportunity for Jumia to increase the number of unique products listed on its platform, thereby expanding customers’ access to a wide variety of household products.

Read:  Unilever Young Entrepreneurs Awards

“We are pleased to partner with Jumia to make our products available to our customers and consumers by leveraging on technology through e-commerce channels. This is in line with our commitment to continuously seek innovative ways to make our products available and accessible to shoppers. Our message to consumers is that we will continue to live up to the commitment of making sustainable living commonplace through our brands and operations. Apart from our relaunched Lifebuoy soap, newly launched Pepsodent sensitive expert range and Shea Moisture, we have exciting new products planned for the year. Our shoppers on Jumia will be duly informed as we launch,” said Iqbal Farrukh, Modern Trade Director, Unilever.

Read:  STAFFBUS NIGERIA CLINCHES SEYI TINUBU’S STEP GRAND PRIZE (PICTURE)
Read:  STAFFBUS NIGERIA CLINCHES SEYI TINUBU’S STEP GRAND PRIZE (PICTURE)

During the official flag off of the store, Unilever also launched the company’s newly acquired Shea Moisture line of personal care products on Jumia’s platform, which until now was 100% sold offline.

On the first day of the launch, Unilever offered customers 10% discount specifically on Shea Moisture product lines, such as Shea Butter Retention Shampoo, Beard Balm, Chamomile, Argan Baby Oil, Shea Butter Deep Treatment, and so on.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Former Presidential spokesman accuses Jumia of selling pirated books, threatens law-suit

A former Presidential spokesman, Olusegun Adeniyi has disclosed that e-commerce company, Jumia is set to face court action for...

NSE PUBLISHES DERIVATES MARKET RULEBOOK

The Nigerian Stock Exchange (The Exchange or the NSE) is a Securities Exchange and a Self-Regulatory Organisation (SRO) under the Investments and Securities Act...

Shoprite slumps as consumers struggle in Angola and Nigeria

Shoprite is feeling the pinch of troubled economies in key marketsRetail group Shoprite that operates in 15 countries in Africa, this week released its...

Jumia is battling with $17 million fraud alongside several US lawsuit

Jumia has revealed some shocking revelations this week, Africa’s largest e-commerce operator has suspended some staff over an $18m sales fraud. The Company is...

More Articles Like This