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The Outdoor Advertising Association of Nigeria (OAAN) said it will converge in Abeokuta, Ogun State, for the 34th Annual General Meeting (AGM) of the association to discuss strategic repositioning for the business.
A statement signed by the General Secretary of the association, Femi Ogala, that the theme for this year’s AGM is ‘’Future of OOH in Nigeria: Debt, Ethics and Best Practices” will hold on June 21, 2019, at Park Inn By Radisson, Kuto, Abeokuta, Ogun State.
The lead speaker is Jude Odia, Chief Operating Officer at Media Perspectives Ltd, one of Nigeria’s leading media planning and buying agencies.
During the AGM, some member agencies will have their membership upgraded and new members will be inducted into the association.
Other highlights of the meeting include the election of new executive members who will be responsible for implementing recommendations reached the AGM.
Ogala said that despite the business outlook of the AGM, a number of bonding and relaxing activities have been put in place.
“We are hoping to make some landmark adoption from the meeting, including reviewing our activities and the financials of the outgoing business year as a body,” he added.
The President of OAAN, Tunde Adedoyin, said that this year’s AGM is strategic because it will offer an opportunity for robust deliberation with a view to finding a lasting solution to the facing the outdoor industry in Nigeria.
He said: “There is a number of issues that are very strategic to the future of the industry that is primed for consideration at the meeting. For example, reviews of regulations guiding the body, adoption and upgrade of new members and more importantly, setting the pace for the future of the profession in Nigeria.”
The AGM is coming at a critical time for the outdoor industry, which has in the last four years struggled for growth as a result of issues like multiple taxation, over-regulation, weak government policies among other challenges. More vexing has been the refusal of the Lagos State Signage and Advertising Agency (LASAA), the state outdoor regulatory agency, to pay debts owed the association, which runs into billions of Naira, for jobs executed for the agency during the 2015 election.
This has created a huge liquidity problem that has driven many agencies to the edge, and more notably led to a situation where outdoor services have been over-priced and made unattractive to many advertisers.