Munch It Excites Consumers In Lagos With Free Bus Ride

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Midea Showrooms And Stores In Nigeria

If you’ve been wondering where Midea showroom and stores are in Nigeria below is a list of Showrooms and...

Ankara Styles For Slim Ladies: Top 5 Looks You Must Try! (Pictures)

Today’s fashion of Nigeria shows off plenty of Ankara styles for slim ladies, that will help them to create a...
- Advertisement -
- Advertisement -

Munch It, a trademark of  Kellogg Tolaram LFTZ Enterprise, has inspired Lagosians with a free bus ride as part of its policies to get familiar to its full customers.

The bus ride captured two prominent Bus Rapid Transfer, BRT, routes in Lagos, viz: Ajah to CMS and  Iyana Ipaja to Maryland. 

In addition to the free ride, consumers were treated to varieties of fun-filled activities such as in-transit games, product giveaways and sampling throughout the trip. 

There were also virtual reality games, fun question & answer, sing-along and sharing of gift items, amongst others.

Present at one of the trips at Ajah, Marketing Manager of Munch it, Mr Darlington Igabali, appreciated customer for their loyalty to the brand.

He added that the essence of the programme was to enable direct engagement with customers in such a way that it will forever be in their memory.

 He said,  “Three days have been set aside for the activity where consumers will be privileged to travel with the identified BRT bus plying Ajah into CMS and from Iyana Ipaja into Maryland, at absolutely no cost to them.

“More so, the choice of route was deliberate. Because of their stretch advantage; we reckon that this will enable the passengers to interact with the brand and enjoy the series of activities lined through each trip.  We equally hope to achieve an extent of coverage amongst the consumers residing on the island and the mainland, so no one is left out of the fun”.

Also speaking, Public Relations Manager of  Tolaram Group, Mrs Omotayo Abiodun stated that the plan was to cover a minimum of five round trips in a day per bus, with an estimate of 130 passengers per trip. 

“The whole idea is to connect with our numerous consumers in a fun and exhilarating way at every touch point possible, which is what the brand stands for, and we hope to continue such engagement activities as the brand expands”, she said.

- Advertisement -


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

TV Sales Volume of TCL Electronics Remains No.2 in US Market

SHENZHEN, CHINA - EQS Newswire - 14 November 2019 - As a global leading manufacturer of Smart TV brand, TCL Electronics (the...

ECOVACS ROBOTICS’ AI Research Paper Presented at IROS 2019

MACAU, CHINA - Media OutReach - 14 November 2019 - ECOVACS ROBOTICS presented a paper on its 3D Simultaneous Localization and Mapping (SLAM) in service robotics technology...

SACRA MUSIC Commences Global Animation Song Cover Project "WACAVA Project"!

First series of cover songs distributed and cover singer auditions held TOKYO, JAPAN - Media OutReach - 14 November 2019 - Sony Music Labels Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director:...

The State of Financial Services in Sub-Saharan Africa: How Youth in Six African Nations Spend, Save, And Invest – Report

Since the reformation of financial sectors throughout Africa in the 1990s, there has been a focus on economic development in sub-Saharan Africa through the...

More Articles Like This