Ford Motor Company sales decreased by 4.1 per cent to 650,336 units during the second quarter of 2019 in the United States. Sales decreased at the Ford and Lincoln brands.
“In a very competitive market, we grew our total pickup segment share in Q2, and we have extended F-Series’ leadership this year and now with the Ranger introduction we have further broadened America’s best-selling lineup,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “We also began selling our all-new Explorer at the end of the quarter. With the Explorer and the all-new Escape coming soon, we are on track to have the freshest SUV lineup in the industry by year’s end.”
Ford strategy to focus on its winning portfolio led to a strong pickup and SUV mix while expanding transaction pricing. Truck and SUVs totalled 83 per cent of Q2 sales – 4 percentage points higher than a year ago, growing quarter ending transaction prices by $1,500 to $36,400 per vehicle.
Ford’s total pickup sales in Q2 increased 7 percent, accelerating at a faster rate than first-quarter growth of 5 percent. Second-quarter represented our best overall pickup truck sales performance since 2004.
Total Q2 F-Series sales pass the 230,000 marks, further extending our leadership position this quarter. F-Series transaction pricing was solid at $47,500 per truck, $1,200 higher than a year ago and $2,500 above the segment average.
Ranger retail sales have grown every month since January adding 20,880 trucks to Ford’s total pickup truck sales for the quarter. Q2 Ranger sales more than doubled relative to first-quarter results.
Expedition continues to perform and expand both sales and share in every region of the country, climbing 50 percent, with 21,796 sold. All-new Explorer went on sale at the end of Q2. The plant changeover was responsible for lower Ford SUV sales in the second quarter.
As America’s number one seller of commercial vehicles, Q2 overall truck sales — F-Series, Ranger and F-650/F-750 – are up 8 percent while vans were up 4 percent for the
quarter.
Sales of the new Nautilus posted a 13 percent gain on sales of 8,187 SUVs for the quarter. Nautilus average transaction pricing at the end of Q2 increased $3,700 over last year’s MKX, with an average transaction price totalling $44,300 per SUV.
