Big Business: Sports Betting Brands Associated with Football Teams, Sponsorship Deals In Excess Of $330M


Gambling companies getting into sponsorship deals with football teams is big business everywhere. On the whole, these companies spend close to $ 330.5 million per year on securing sponsorship rights for the sports brands.

To things into perspective, 9 out of the 20 clubs that take part in the English Premier League, and 17 out of 24 championship teams advertise some or the other betting company on their shirts.

While the English Premier League is considered the most competitive throughout the world, considered closely, it has been dominated by six big clubs for the most part of the last decade.

Even the popular soccer predictions portals tell the same story whenever any of these teams have their matches coming up. Teams snap up the best of the footballers from across the world and entering into record transfer deals. The chasing pack, on the other hand, is left with no option but to find innovative income streams to maintain their place in the league.

Here are some of the well-known football clubs that have tie-ups with sports betting sponsors:

West Ham United – Betway

West Ham United made an announcement in 2015 that the club is entering into a record sponsorship deal with Betway, the popular online gambling business that is based out of Guernsey and Malta. The deal was estimated to be around $ 12.7 million per year.

Newcastle United – Fun88

A well-known casino and sports betting brand in China, Fun88 got into a partnership with Newcastle United. This deal was known to be the biggest sponsorship deal ever in the history of the Magpies. Those of you staying in the UK would know that Fun88 also has a UK brand which is owned by a company known as Welton Holdings Ltd., headquartered in the Isle of Man

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Everton – SportPesa

SportPesa is a Kenyan gaming company which entered into a 5-year partnership with the football club Everton, in 2017. Many termed this deal as the most lucrative one in the history of the club.

It was also recognised as the ‘Best African Sponsorship’ deal at the Sports Industry Awards last year. The betting and gambling company even arranged football matches between Gor Mahia (Kenyan League Champions) and Everton, in an effort to further promote the sport in its native country.

Crystal Palace – ManBetX

All the players of Crystal Palace football club sport shirts that have the betting company ManBetX’s name printed on them. This company has based out of Malta and entered into a partnership with Crystal Palace with a deal that is believed to be the eighth biggest ever in the history of Premier League (in terms of value). The record amount of this deal shows the growing appeal of the football club throughout the world.

Fulham – Dafabet

The Fulham football club has the global sports betting brand Dafabet as their main sponsor after they got into a two-year deal with the company, in July 2018.