With Over 50 million songs, 600,000 streams and 3,000 registered users, Playfre wants to be the Music Streaming service for Developing Countries.
Playfre hits over 600,000 streams in less than 3 months.
The African Music streaming service who will be joining iDMAa (International Digital Media and Arts Association) recently crossed the 50 million songs catalogue milestone.
“Playfre is the music streaming service built with the developing countries in mind; those who can’t afford to pay for online music streaming, an untapped market of 6 billion people,” says Chika Nwaogu, CEO of Playfre Africa.
“We are providing them a means to discover new music, create playlists, listen to other users curated playlists, and enjoy a seamless music experience that is also beneficial to music right holders” Chika continued.
“With a rise of Playfre in recent months, I have gotten messages from Music Industry leaders like music executives and record labels both local and international; they had concerns about Playfre. This included the DG of Nigerian Copyright Commission and Universal Music’s legal representatives here in Nigeria; Punuka Attorney & Solicitors…In a recent chat with Asa Asika, the Founder & Chairman at Dragon Africa and the now-defunct Storm Records, I clearly explained what Playfre is about and how we can lead to significant increases for Youtube content owners” Chika Nwaogu went on to say.
“Playfre does not contain any sound recording whatsoever of any artists or record label. Looking closely at Playfre, you will find that songs are streamed or played from Youtube via embed and not Playfre itself” Chika continued.
“Playfre doesn’t store any song from any artists on its servers, we simply match songs to their corresponding YouTube videos. So it is as though users are still streaming the songs from YouTube. So playfre helps them create playlists of their favourite songs and play them back from YouTube. Our thousands of users tend to like this as they get to discover new music, create playlists of their favourite songs and follow other users playlists much like every other music streaming services out there. It is a fun way of discovering Youtube videos”
“We are a sought of curational service cum music streaming service. When someone streams a song on Playfre, he or she is actually streaming a song on Youtube and not exactly on playfre, so a view is added to the actual Youtube video being streamed. So our over 600,000 streams means we have helped artists achieve over 600,000 views on Youtube. So in essence, this actually leads to increased exposure for content owners. If you are familiar with Youtube embed, you will also know that streaming revenue on playfre actually goes to artists whose song are being streamed from Youtube as Users view these videos on Playfre much in the same way it is shown on Youtube”
A section of the Top 50 most-streamed songs on Playfre.
Teni, Fireboy, Rudeboy and a host of other Nigerian singers top the “Top 50” list of most-streamed songs on Playfre.
The African music streaming service who recently launched its music distribution outfit; SongRoute have partnered with the digital music distribution company; Publiseer to help its artists get their songs listed on Playfre.
“We have gotten a huge number of artists on SongRoute, even as far as Slovakia. We are excited to be helping African artists reach their goal and we will keep finding innovative ways to doing this” says Tosin Emmanuel, the newly appointed CEO of Playfre’s SongRoute.
Playfre is an African music streaming service who prides itself as “Africa’s largest streaming service” in terms of the number of songs in its catalogue. Playfre has over 50 million songs in its catalog. Recently launched on May 1, 2019, Playfre has recorded over 600,000 streams with over 3,000 registered users within two months of its release. Playfre also has launched “Playfre for Artists” which helps musicians get their song on Playfre.