As part of a collaborative force to consistently improve Small & Medium scale enterprises (SMEs), Unity Bank had received the maiden edition of SME clinic in connection with Signal Alliance and Businessday Newspaper as a capacity structure workshop to connect the knowledge gap. The SME clinic was created to advance SMEs operators in leveraging effective branding and marketing strategy required to play a key role in generating added value for products and making start-up become a big brand enterprise.
Commenting on the Clinic, the Head of SME, Unity Bank Plc, Opeyemi Ojesina said that as a key market focus contributing about 48% of the national GDP in the last five year, 50% of industrial jobs and nearly 90% of the manufacturing sector in terms of number of enterprises, hosting a capacity-building initiative of this nature enables the Bank to have more insight for enhancing financial inclusion plan for SMEs.
He further stated that as a leading Bank in the advocacy for SME, Unity Bank has developed innovative products for SMEs aimed at enhancing greater access to financial services, financial advisory and cluster marketing initiatives.
Participants were of the view that the SME clinic gave practical insights into techniques for creating distinctive brand concept centred on consumers and appreciated the three entities that organized the workshop.
As a “solution, that enhances communication, collaboration and scales innovation for business become a necessity” he further stated that “the product is results of huge investment in IT infrastructure which helps to overcome upgrade challenges, enhance data protection and disaster recovery challenges faced by small businesses.
