Coca-Cola signs on as UEFA EURO 2020 sponsor

Must Read

Lagos State Government bans Okadas, Tricyles, including Opay, Gokada

…Restricts Their Operations On 50 Highways, Bridges Lagos State Government on Monday wielded the big stick against the menace of...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -
- Advertisement -

The Coca-Cola Company continues its 32-year association with UEFA by becoming an official sponsor for next year’s UEFA EURO.

UEFA and Coca-Cola have announced a deal that will see the beverage manufacturer become the official non-alcoholic beverage sponsor for UEFA EURO 2020.

Coca-Cola signs on as UEFA EURO 2020 sponsor
@UEFA.COM

Next summer’s competition will have a particularly European feel, with the tournament being hosted in 12 cities across the continent to celebrate the 60th anniversary of the UEFA EURO.

The sponsorship deal will give the company the opportunity to showcase several brands, including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low, and sugar-free options.

“We value Coca-Cola’s continued commitment to European national team football, which is into its fourth decade, in coming on board as a sponsor for UEFA EURO 2020,” said Guy-Laurent Epstein, marketing director of UEFA Events SA.

Read:  Promasidor MD Advises on Career Choice, Pledges Support

“Coca-Cola is a perfect partner for us, not only because of its long association with UEFA but also because of its ability to unite people and bring them together. This is particularly relevant for UEFA EURO 2020, as, for the first time, we are staging the tournament across 12 countries, which will allow more fans than ever to watch top-level football across the continent.”

Coca-Cola has enjoyed a long and fruitful partnership with UEFA, having first signed up to sponsor UEFA European football’s premier national team tournament in 1988.

Read:  BROKER PERFORMANCE REPORT: TOP TEN STOCKBROKERS FOR THE WEEK (06/11/2017 - 10/11/2017)

“We’ve had a long and rich history supporting football at all levels from the grassroots to the world stage,” said Walter Susini, Coca-Cola’s vice-president for marketing for Europe, Middle East and Africa.

Read:  POWERADE Unveils 2020 Innovation To Fuel And Refuel Everyday Athletes

“I am delighted that we can continue to share the joy of football with millions of fans, as well as our customers and partners. In 2020, leading up to and during the tournament, we’ll feature a broader array of beverages than ever before to refresh teams and fans alike all across Europe”.

UEFA EURO 2020 will kick-off in Rome on 12 June, and will come to its conclusion a month later, with the final taking place at Wembley Stadium in London.

Matches during the tournament will take place in 12 host cities across Europe: Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Union Bank Announces Planned Divestment of its UK Subsidiary

LAGOS, NIGERIA – January 28, 2020 – Union Bank of Nigeria Plc. (“Union Bank”) today announced that it has...

Huawei & Samsung Capture 73% Share of Global 5G Smartphone Shipments in 2019 – Report

According to the latest research from Strategy Analytics, global 5G smartphone shipments reached 19 million units in 2019. Demand was much higher than expected. Huawei...

Ikeja Electric records reduced ATC&C, improved sustainable power in 2019

…commits to improving service delivery in 2020 Lagos, Nigeria; 28th January 2020: Despite challenges that characterized the power sector in 2019, Ikeja Electric Plc (IE), Nigeria’s...

OPEC+ Halts Slide In Oil Prices

OilPrice.com The coronavirus continues to send panic through global markets. Oil prices turned positive on Tuesday, with WTI trading close to $54 and Brent just above $59....

More Articles Like This