Mom’s Aloe Enters Nigeria’s Juice and Beverage Market

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

GTBank Releases Q3 2019 Unaudited Results, Reports Profit After Tax of ₦146.99 Billion

Key Highlights  Gross Earnings decreased by 3.3% to N326.03bn from N337.27bn in Q3 2018 Profit before Tax increased by...

Owo Arugbo: Ekiti Begins N20,000 Payment To The Elderly As Monthly Stipend For Social Security Scheme

Ekiti State Governor, Dr Kayode Fayemi on Wednesday re-launched the social security Scheme for elderly citizens in the state with,...
- Advertisement -
- Advertisement -

The number of brands in Nigeria’s Juice and beverage market has increased by one, following the introduction of Mom’s Aloe drink, a health-based and nutritious juice drink, into the budding industry.

Although the industry is said to be awash with various juice and beverage brands in the country, promoters of Mom’s Aloe drink said the product is coming not only to satisfy the taste bud of Nigerians but also to provide health and nutritional value at a pocket-friendly cost.

Mom’s Aloe drink is a healthy non-alcoholic beverage prepared mainly from Aloe vera, which has great benefits to human health.  It is made with real peeled pulp and has various flavours such as original, mango, pineapple and pomegranate fresh tasting. The drink comes in a natural feel taste, pleasant aroma and ice-feel bottle which can be taken as a standalone or as a mixer.

According to KJL, Marketers and Distributors of Mom’s Aloe juice drink in Nigeria, the product is manufactured by World Food Service co., Ltd in South Korea, Asia, home to medicinal products.

Mr. Austin Obika, Chief Executive of KJL said, Mom’s Aloe does not contain preservatives which makes it unique from other juice drinks.

Read:  RC Cola makes entry into Nigerian market

Obika said the product which is being sold in some selected stores and outlets in Nigeria has been in the country for about a year selling and gathering feedback from the Nigerian customers.

The feedbacks, the Imo State-born said made manufacturers of the product modify the taste to suit Nigerian juice lovers to what it presently is.

According to him, Mom’s Aloe drink already has a huge market in Asia, America and Europe and is now ready to take on a larger space in the juice and beverage industry.

Read:  Diageo, UNITAR partner to promote road safety, sustainable transport systems in Nigeria

In his word: “We are concern about the wellbeing of Nigerians considering that a lot of the juice we have in the country are filled with sugar in addition to the facts that Nigerians are becoming more health-conscious hence, with Mom’s Aloe the sugar content is minimal and its made from natural fruits and we expect that it will get acceptance within the juice and beverage market in the country.

Continuing Obika said: We are hoping that the product will be widely accepted in Nigeria and in the process create employment for the teeming unemployed youths and expect to convince our overseas partners to establish a local factory in Nigeria to help create more jobs and help in technology transfer.

Read:  Nigeria's Economy Grew 1.92% in Q4 2017 & 0.83% for Full Year 2017

Obika observed that Mom’s Aloe is a natural juice drink made from Aloe vera a wonder product associated with numerous health benefits.

“People who are familiar with Aloe vera knows its health benefits which include; aiding of the immune system, reduces inflammation, manages cholesterol and rich in Vitamins and Minerals.

“We know that the competition in the juice industry is strong, with many products competing for the attention of the consumers however, we believe there are plenty of rooms for Mom’s Aloe drink in the country with many benefits because its key element is Aloe Vera and we expect that many Nigerians will buy into it,” he pointed.

Mom’s Aloe juice drink comes in two packs, 500ml and 1.5L and is registered with NAFDAC with registration Number D1-3969

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

“Best Global Brands 2019” – Mercedes-Benz is once again the world’s most valuable luxury car brand

Mercedes-Benz further increased its brand value and is once again the world's most valuable luxury automotive brand. In the...

Average Prices of Petrol and Cooking Gas drop in September – NBS

The average price per litre paid by consumers for Cooking Gas decreased to N1,976.11 in September 2019 from N2,000.34 in August 2019., according to...

Nestlé reports nine-month sales for 2019, revamps waters business as organic growth slows

Organic growth of 3.7%, with real internal growth (RIG) of 3.0% and pricing of 0.7%. Growth was supported by strong momentum in the...

GTBank Releases Q3 2019 Unaudited Results, Reports Profit before tax of ₦170.7 Billion

Guaranty Trust Bank plc (GTBANK) has released its unaudited financial results for the period ended September 30, 2019, to the Nigerian and London Stock...

More Articles Like This