The Board of International Breweries Plc has appointed Tolulope Adedeji as a Director on the board of the Company effective 18 September 2019.
Tolulope Adedeji has extensive experience in building brands and businesses. She has built brands from scratch to market leadership and has transformed brands from challengers to established brands. Over the course of her career, she has built over 15 brands across Africa.
She is currently the Marketing Director of International Breweries Plc where she leads the marketing teams in Nigeria and AB Inbev brands in Ghana. Some of the iconic brands she leads are Budweiser, Trophy, Hero, Club beer and Beta Malt.
Tolu started her career in Finance prior to joining Marketing and had served in various capacities through her over 15years of work experience. She was first Brand and Commercial Leader and later Brand /Commercial Associate Director at Procter & Gamble in Nigeria and Ethiopia. She had led the startup of P&G brands in Ethiopia and had also qualified Head & Shoulders product launch for South Africa, Kenya and Uganda.
She worked on various brands such as Always, Pampers, Ariel, Gillette and Oral B in Nigeria. She navigated these brands through a challenging macro-economic recession era.
Tolulope Adedeji holds a Bachelor of Science degree in Business Administration from Babcock University, a Masters of Business Administration from Obafemi Awolowo University and a Masters of Science in International Management from the University of Liverpool, UK. She is a Member of the Chartered Institute of Marketing (MCIM).
Tolu is passionate about growing businesses, Children Literacy, Female Empowerment and Youth Development. She established Mrsceonaija, a social enterprise for similar causes. She authored Smart Sindara, the adventure series – a fiction book centred on self-confidence, leadership and culture for African children. She is on the board of Caring friends foundation (NGO for children with special needs) and on the advisory board of Irede Foundation and more.
Tolulope Adedeji replaces Mr. Godwin Oche who recently resigned from the Board.