OVER 240 PLAYERS FROM 57 COUNTRIES TO COMPETE IN HEINEKEN LAGOS OPEN

Must Read

Spectranet and Nokia to provide 100+ Mbps ultra broadband services with FTTH to home and business users in Nigeria

Nokia GPON solution helps Spectranet better serve its customers by adding FTTH services to its current portfolio of...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Midea Showrooms And Stores In Nigeria

If you’ve been wondering where Midea showroom and stores are in Nigeria below is a list of Showrooms and...
- Advertisement -
- Advertisement -

In an important announcement made on Thursday, 3rd of October, 2019, the world’s most international premium beer; Heineken joins the 2019 Lagos Open as official sponsors. The news is huge in the Tennis world, as Heineken is set to deliver another brilliant sporting experience with the Lagos Open happening this October.

Heineken, which is known for more than its perfect tasting beer, wants to use this sponsorship to continue to drive distinctiveness by giving its consumers unique and unconventional brand experiences.

This year’s competition holds from October 7 to October 20, 2019, at the Lagos Lawn Tennis Club, Onikan, Lagos.

For over 17 years, the International Tennis Federation- accredited tournament had been played under the name, Governor’s Cup Lagos Tennis, and for the second time this year, will bear a name similar to that of other major tennis competitions such as the US Open. Already, over 240 players from about 57 countries have registered to participate in the tournament.

Read:  Soyinka, Orimoogunje, others advocate cultural renaissance at Yoruba Lakotun

Given Heineken’s pedigree at hosting sporting events, a lot of fans have shared their excitement and hopes of a brilliant tournament. “When Heineken sponsors, big things happen” a Nigerian player who has been training for the games said. “With such a big sponsorship, many of the players will get more exposure, because the games will be shown all over, and that is a good thing for us, and the country.”

Emmanuel Oriahki, Marketing Director, Nigerian Breweries Plc. says “everyone knows that Heineken has a commitment to sharing the passion of sports, and this move is no different from that goal. The brand has sponsored tennis competitions in many other parts of the world, and  is now set to bring some of that spark and magic to Nigeria, where we know the people love sports a lot.”

Read:  Heineken records strong quarter thanks to volume growth in all regions
Read:  US Denies The Interdiction Of Student Visa for Nigerians

Heineken has on its sports sponsorship portfolio events such as the UEFA Champions League, the US Open, even the ATP Auckland Open, which is popularly called – the Heineken Open.

Last year’s Lagos Open games were won by India’s Pranjala Yadlapalli in the Women’s Singles Category and Britain’s Jack Draper in the Men’s Category. For this year, highly rated players like Japan’s Shuichi Sekiguchi, Nigeria’s Joseph Ubon, Tunisia’s Skander Mansouri and French player Tom Jomby will be competing for the grand prize in the Men’s Singles event. While the likes of 2014 singles runner-up, Sarah Adegoke and Blessing Samuel from Nigeria, will compete with returning faces such as Valeriya Strakhova from Ukraine, and America’s Alexandra Riley in the Women’s Singles event.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Stanbic IBTC Provides Succour For Limbless Children Through Together4ALimb Initiative

Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has continued its quest to provide succour for children...

The One Factor Driving Today’s Oil Markets – Report

OilPrice Intelligence Report Oil continues to seesaw on every rumour (positive or negative) regarding the U.S.-China trade war. As a result, a lot of attention...

Stanbic IBTC Wins 5 Awards At The 2019 FMDQ Gold Awards

Stanbic IBTC Holdings PLC, a member of the Standard Bank Group, has won five awards at the 2019 edition of the FMDQ Gold Awards...

Traveller Spend in Africa Could Increase by 27%, Sabre Research Reveals

Consumers would be more willing to travel if they were able to move freely within the continent, and if travel pain-points were addressed PORT LOUIS,...

More Articles Like This