N150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’

Must Read

Rotimi Akeredolu commissions Sunshine Chocolate Factory in Idanre (Photos)

Ondo State Governor, Arakunrin Rotimi Akeredolu SAN, has commissioned the Sunshine Chocolate Factory in Alade Idanre, Idanre LGA. The factory...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

Two of Nigeria’s biggest brands are teaming up for a mega opportunity to discover new music talents across the country. The new talent hunt — Access The Stars, sponsored by Star Lager Beer and Access Bank, will give exceptional Nigerians the chance to be refined, and empowered to reach superstar status in the music industry.

N150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’ - Brand Spur

In addition to the fame of winning the hunt, the sponsors will give monetary awards of up to N150 million, to the winners of the hunt which will kick off this October.

Speaking on the initiative, Herbert Wigwe, Access Bank MD/CEO stated that Access The Stars is borne out of the desire of both brands to continue to connect with people through the one platform they both have in common which is music. “Both our brands share a long history of creating excellent musical experiences for not just own customers, but the wider Nigerian audience, and this is us expanding on that,’’ he said.

- Advertisement -

N150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’ - Brand Spur

Access The Stars comes from the desire of both brands to continue to connect with people through the one platform they both have in common — music. Access Bank and Star Lager Beer share a long history of creating excellent music experiences for not just their consumers, but for the wider Nigerian audience.

Star Lager Beer is a well-known name in the Nigerian music scene, with hit concerts like Star Music — The Trek, Star Mega Jam, and famous talent show, Star Quest which was a launchpad for the likes of Kcee, DJ Switch and many more. With their concerts, the brand took stars around the country and gave them the platform to entertain fans in different cities.

Read Also:  Nigerian banks agree to extend 9mobile’s loan till it finds new investors

- Advertisement -

Access Bank on the other hand recently made their foray fully into music with the Born in Africa Festival (BAFEST). The much talked about concert had a long list of top-rated stars in Nigeria’s music scene perform at a brilliantly produced event by Livespot360. Before this time, the bank has been a major sponsor of other concerts around the country and is now putting its full weight behind what would most likely be the biggest event in 2019.

Alongside the hunt for new talents, Access The Stars will also reward fans with music performances from A-list artistes in each city the discovery train hits. Much like the now-defunct Star Music: The Trek, acts such as Tiwa Savage, Burna Boy, Flavour, Phyno, Olamide, Kcee, and more will perform in different cities as Access Bank and Star Lager Beer tour Nigeria to in search of new talents.

Hosting Access The Stars will be music superstar Dare Art Alade, with television host and radio personality, Olive Emodi as co-host. Choreographer and CEO Imagneto Dance Company, Kaffy, Nigerian Music Producer, Tee-Y Mix and Nigerian Music Star, Seyi Shay will judge the talents to be found across Nigeria.

- Advertisement -
Read Also:  Guinness Nigeria revenue declines by 4% as intense competition bite earnings

N150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’ - Brand Spur

During a press conference to announce the event, Mr. Jordi Borrut Bel, Managing Director/CEO, Nigerian Breweries, said; “we have done this before, but this time, we want to bring something new and more entertaining to our consumers, where they not only enjoy good music, but get the opportunity to have their own voices and music showcased to the rest of the world. We are really excited about this”.

- Advertisement -
N150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’ - Brand SpurN150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’ - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

N150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’ - Brand SpurN150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’ - Brand Spur

Latest News

Stock Market Transactions Drops by 8.49% in August – Report

The total value of stock market transactions carried out on the Nigerian Bourse in the month of August stood...

Nintendo DS dominates North America and Japan selling over 90 million units

The video game industry has evolved in the last two decades thanks to innovative consoles targeting various users globally. However, some consoles have attracted...

Establishing eCommerce Trust on the Journey to Economic recovery

Since the start of the pandemic, there have been varying effects, on the way consumers shop and make payments. We have seen a significant...

First Bank Appoints Oluwande Muoyo as a Non-Executive Director

First Bank of Nigeria Limited, Nigeria's premier and leading financial inclusion services provider, today announced the appointment of Mrs Oluwande Muoyo as a Non-Executive...

Julius Berger Announces Board Approval of Diversification Opportunity

Julius Berger announces that the company’s Board of Directors at its meeting held on September 22, 2020, approved a diversification opportunity for the Company. Julius...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -N150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’ - Brand SpurN150 million Up For Grabs As Access Bank and Star Lager Beer Unveil ‘Access The Stars’ - Brand Spur