“Best Global Brands 2019” – Mercedes-Benz is once again the world’s most valuable luxury car brand

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

You Should Totally Avoid These Words During An Interview

The job market is very competitive and getting an interview is a chance to let an employer or HR...

Amazing Ankara Styles To Wear To An Occasion

If you have been recently invited to a wedding in Nigeria, there are lots of good options. From Aso Ebi to lace...
- Advertisement -
- Advertisement -

Mercedes-Benz further increased its brand value and is once again the world’s most valuable luxury automotive brand. In the latest “Best Global Brands 2019” ranking by the renowned US brand consultancy Interbrand, the brand reaffirmed last year’s result by taking 8th place. Mercedes-Benz continues to be the only European brand in the top ten. Compared to 2018, the brand value of the star increased by a further five per cent to 50.832 billion US dollars. This is the continuation of an unbroken success story, as Mercedes-Benz has continuously increased its value since 2009.

"Best Global Brands 2019" – Mercedes-Benz is once again the world's most valuable luxury car brand

“We are proud to have achieved 8th place in the ‘Best Global Brands 2019’ again, with a further increase in our brand value. This is a magnificent achievement by the entire Mercedes-Benz team – and by this, I mean every individual who strives for the success of our brand on a daily basis,” says Bettina Fetzer, Head of Marketing at Mercedes-Benz Cars. “This result is both a confirmation and an incentive. Alongside the best products and services for our customers, we are developing Mercedes-Benz into a sustainable luxury brand – after all, the star is our most valuable asset.”

The Mercedes-Benz brand stands for a long tradition and great innovative strength. It is driven by the desire to continuously develop further and offer sustainable solutions for the future of mobility – reflected in both the products and services and in the business strategy. The focus is on the customer more than ever before, while the brand is becoming tangible and awakens emotions. Modern luxury must be sustainable – but above all sustainably fascinating.

Read:  NSE notifies of Proposed Amendment To Rules On Board & General Meetings of Issuers
Read:  Weststar Hosts Global Training for Mercedes-Benz Dealers From Around Africa

The transformation in society is also changing the role of brands: successful brands create trust and show a clear attitude both inside and out. Mercedes-Benz is driven by innovation, responsibility and purpose, and systematically seeks to develop intuitive, seamless and sustainable mobility solutions. The “purpose” of the brand is “First Move the World”. At Mercedes-Benz, this is the meaning behind the work, the motivation and the “why”. “First Move the World” stands for the ambition to pursue more than the directly achievable. This pioneering spirit is part of the brand’s DNA.

Best Global Brands – Interbrand ranks the best worldwide brands with surveys

Read:  Mercedes-Benz continues as number one in the premium segment despite ongoing model changes

This year the 20th “Best Global Brands” study was conducted. Interbrand, a US brand consultancy, assesses the 100 most valuable brands in the world according to three aspects: “financial performance of the brand’s products or services”, “role of the brand in the buying decision process” and “strength of the brand with a view to safeguarding the future revenue of the company”. A certified methodology acc. to ISO 10668:2010 enables the monetary value of a brand to be determined.

The Interbrand ranking can be found at: www.bestglobalbrands.com

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Soyinka, Orimoogunje, others advocate cultural renaissance at Yoruba Lakotun

The Nobel laureate, Professor Wole Soyinka and Professor Oladele Orimoogunje have also lent their voices to the advocacy of...

Spectranet and Nokia to provide 100+ Mbps ultra broadband services with FTTH to home and business users in Nigeria

Nokia GPON solution helps Spectranet better serve its customers by adding FTTH services to its current portfolio of LTE  wireless broadband access services ...

Halima Aliko Dangote Takes charge of Dangote Group Commercial Operations

Dangote Industries Appoints Halima Aliko Dangote as GED Commercial Operations LAGOS, Nigeria, November 11, 2019,/ -- Halima Aliko Dangote has been appointed as the Group...

Swiss Fintech Delegation Seek More Robust Collaboration in Singapore @ Singapore Festival

SINGAPORE - Media OutReach - 12 November 2019 - The Switzerland finance regulatory agencies and organisations already collaborate closely with their Singapore counterparts and will continue to foster closer relationships, especially with...

More Articles Like This