The manufacturers of Nigeria’s leading apple drink, La Casera Apple Drink have announced the launch of a new Under The Crown Consumer Promotion tagged REFRESH & CONNECT. The consumer promotion was flagged off on Thursday, October 10, 2019, at The Sojourner by Genesis Ikeja, Lagos. The promo is aimed at rewarding the consumers and to further strengthen the existing bond with the consumers while also reinforcing its brand positioning as a major player in the CSD category.
Flagging off the consumer promotion at the well-attended event, the Managing Director of The La Casera Company (TLCC), Mr Chinedum Okereke, in his keynote address explained that the La Casera Refresh and Connect consumer promo is an expression of appreciation to consumers who have remained loyal and committed to the brand over the years.
While explaining the idea behind the consumer promotion, the Group Marketing Director, The La Casera Company (TLCC), Mr Emmanuel Agu expressed optimism at the excitement the promo will generate among consumers across the country. He said “with the La Casera Refresh and Connect Consumer promo, the brand is set to further connect with consumers by encouraging them to partake in the promo and win big. Various prizes to be won include Smart TVs, Smart Watches, Laptops, Mobile phones, Bluetooth Headsets, La Casera products and airtime worth millions of naira are all up for grabs.
The promo which will run from 1st of October to the 31st of December 2019 is an avenue for every consumer to enjoy a refreshing bottle of La Casera Apple drink with natural apple taste and also win big.