La Casera Flags Off Refresh And Connect Consumer Promo

Must Read

Spectranet and Nokia to provide 100+ Mbps ultra broadband services with FTTH to home and business users in Nigeria

Nokia GPON solution helps Spectranet better serve its customers by adding FTTH services to its current portfolio of...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Midea Showrooms And Stores In Nigeria

If you’ve been wondering where Midea showroom and stores are in Nigeria below is a list of Showrooms and...
- Advertisement -
- Advertisement -

The manufacturers of Nigeria’s leading apple drink, La Casera Apple Drink have announced the launch of a new Under The Crown Consumer Promotion tagged REFRESH & CONNECT. The consumer promotion was flagged off on Thursday, October 10, 2019, at The Sojourner by Genesis Ikeja, Lagos. The promo is aimed at rewarding the consumers and to further strengthen the existing bond with the consumers while also reinforcing its brand positioning as a major player in the CSD category.

Flagging off the consumer promotion at the well-attended event, the Managing Director of The La Casera Company (TLCC), Mr Chinedum Okereke, in his keynote address explained that the La Casera Refresh and Connect consumer promo is an expression of appreciation to consumers who have remained loyal and committed to the brand over the years.

La Casera Flags Off Refresh And Connect Consumer Promo

According to Okereke, he stated, “we are in business because our teeming consumers have chosen to remain loyal and committed to our brand, the La Casera Apple drink, which has been in the market for almost two decades. Consumer loyalty is a prerequisite for success in the highly competitive CSD segment in Nigeria, and one of the ways to appreciate that loyalty is by giving back to the consumers in a creative and exciting way.” He stressed further that the Refresh and Connect promo was based on deep insight which reveals that the average Nigerian relish staying refreshed and connected to loved ones, hence the promo idea.

While explaining the idea behind the consumer promotion, the Group Marketing Director, The La Casera Company (TLCC), Mr Emmanuel Agu expressed optimism at the excitement the promo will generate among consumers across the country. He said “with the La Casera Refresh and Connect Consumer promo, the brand is set to further connect with consumers by encouraging them to partake in the promo and win big. Various prizes to be won include Smart TVs, Smart Watches, Laptops, Mobile phones, Bluetooth Headsets, La Casera products and airtime worth millions of naira are all up for grabs.

Read:  Delta Government Approves 10,000 Housing Units for Civil Servants
Read:  Prices of soft drinks rise amid FX woes, inflationary pressure

La Casera Flags Off Refresh And Connect Consumer Promo

Speaking on the mechanics of the promo, the Group Portfolio Marketing Manager, The La Casera Company (TLCC), Mr Onyeka Okoli, stated, Consumers are required to look under the bottle cap and text the 8 digits unique code under the cap via SMS to 20055 or via WhatsApp to 09034509330 to win airtime and also qualify to participate in the monthly draws to win other fantastic prizes. He reiterated that consumers who participate up to 10 times each month will qualify and be entered into the Monthly Grand Draw where various prizes will be won. 6 Grand Draws would be held throughout the duration of promo at different locations.”

The promo which will run from 1st of October to the 31st of December 2019 is an avenue for every consumer to enjoy a refreshing bottle of La Casera Apple drink with natural apple taste and also win big.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Deutsche Post DHL Group and UNDP join hands for resilient local airports

Get Airports Ready for Disaster (GARD) Local is a follow-up initiative to GARD workshops conducted at international airports.Airport authorities in Nepalgunj...

Jacobson Pharma Launches Smartfish Health Nutrition Products from Norway in Greater China and Asia Pacific Region

HONG KONG, CHINA - Media OutReach - 12 November 2019 - Jacobson Pharma Corporation Limited ("Jacobson Pharma" or the  "Group"; Stock Code: 2633), a leading company engaging in research, development,...

Jumia Reports Q3 2019: JumiaPay Total Payment Volume up 95% and JumiaPay Transactions up 262% year-over-year

Marketplace revenue up 52% and Gross profit up 45% year-over-year  LAGOS, Nigeria - Jumia Technologies AG (NYSE: JMIA) (“Jumia” or the Company) announced today its financial results for...

Jumia Reports Q3 2019 Results: Marketplace revenue up 52% and Gross profit up 45% year-over-year

JumiaPay Total Payment Volume up 95% and JumiaPay Transactions up 262% year-over-year LAGOS, Nigeria -Jumia Technologies AG (NYSE: JMIA) (“Jumia” or the Company) announced today its financial results...

More Articles Like This