CHI Limited Hollandia Evap Milk Inspires Consumers in New Communication Campaign

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Nigeria’s leading evaporated milk brand, Hollandia Evap Milk, has launched a new marketing communication campaign. Aimed at inspiring and enabling consumers to achieve their daily goals, the campaign strengthens the milk brand’s position as the all-rounder evaporated milk and positions it as the perfect accompaniment to a wide variety of breakfast meals, foods and drinks, such as cereals, custard, pancakes, smoothies, tea, coffee, and chocolate beverages.

Tagged “Start Your Day Right with HollandiaEvap”, the TVC follows the life of celebrity mum and goal-oriented actress, Mercy Johnson-Okojie, and other mums. The film showcases their daily morning routine of preparing nourishing breakfast meals with HollandiaEvap Milk for their families and highlights the satisfaction they derive from choosing the HollandiaEvap Milk brand to achieve their goal of keeping their families healthy, well-nourished and prepared for the long day ahead. The commercial closes with Mercy Johnson-Okojie endorsing HollandiaEvap Milk as the ideal evaporated milk brand that helps consumers start their day right.

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The campaign which will be executed on TV, Radio, Print, Outdoor and Digital media platform celebrates women, wives, mothers, fathers, and other caregivers, for their role of taking care of and providing for their families, and acknowledges their aspirations to achieve success on multiple fronts.

Speaking on the launch of the new campaign, Managing Director of Chi Limited, Mr Deepanjan Roy, said “the new HollandiaEvap Milk communication embodies the company’s goal of inspiring consumers to make the right decisions daily to live healthy and happy lives. We want our message to resonate with consumers who are desirous of using a wholesome, nutritious, and tasty milk to complement their breakfast or other meals. We are confident that the new commercial would enable consumers to aspire for success by starting their day right with HollandiaEvap Milk.”

Hollandia Evap is a creamy and tasty evaporated milk brand which is produced in hygienic aseptic packaging. It has the nutritious goodness of milk and is fortified with vitamins, nutrients and calcium. It serves as a delicious, appetizing and nourishing complement to your breakfast meals to get you ready for the day ahead. And it can be used with any other meals throughout the day.

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Considered as the benchmark of quality and taste in the evaporated milk category, HollandiaEvap Milk is available in 60g, 120g, and 190g pack sizes. HollandiaEvap Milk can be purchased at CHI Shoppes, departmental stores, neighbourhood kiosks, markets and supermarkets across Nigeria.

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