RC Cola, the soft drinks firm which introduced its products into the Nigerian market over a year ago has launched a 60cl bottle of the popular brand as it seeks to excite consumers.
At the launch which took place at the company’s multimillion naira facility in Agbara, Ogun State, the Commercial Director, Firstbev Limited, makers of RC Cola premium brands, Mr. Steve Edeki, said that the company embarked on the introduction of the 60cl size due to feedback from trade partners.
He spoke on the company’s commitment to satisfying the changing consumer needs without compromising quality.
The two-day event which started on 23rd October was used as an opportunity to appreciate and reward dealers all over the country.
The company also used the event to showcase its expanded factory and state-of-the-art facility to dealers who were taken on a factory tour.
The star prize for delivery and sales was won by Mr. Onyeka Egoh, of Onyeka Investment in Awka, with another dealer winning the Tricycle Carriage Van.
Many distributors lauded the company for the recognition and reward within a short time of business relationship.
Speaking at the event, Mr. Obinna Okereke, a dealer from Port Harcourt listed the benefits of selling RC Cola as the drink of first choice in his region.
Ahmed Sufi of Sufeye Investment Limited from Kano emphasized the selling point of RC Cola to be premium quality taste it provides to the northern market and beyond its borders.
The company said that since inception, it has committed to the expansion of its Plant and machinery to produce at the required capacity to enable consistent distribution of products across the country.
The distributors urged the company to improve on their gains and sustain the improvement on the prompt and timely shipment of the product to various distribution centres. They were also unanimous in seeking for an increase in profit sharing, incentives and sustenance of the continuous engagement of distributors.