CITIZEN launches a limited edition model of the Citizen Asia Limited NY009 – in celebration of the 30th Anniversary of the PROMASTER Series

The new NY0097-87A comes on a metal bracelet, with a red bezel and, for uncommonly for a watch from the PROMASTER series, a white dial.

KUALA LUMPUR, MALAYSIA – Media
OutReach – 2 December 2019 – 

Inspired by Adventure 

As the name resolutely
declares, the Promaster series has always been about watches made for the
uncompromising use of professionals. Whether worn by explorers on land, pilots
in the air, or divers in the sea, each Promaster watch is designed for a
specific function and environment, then built and tested to a high level of
durability and quality. 

The philosophy of the
Promaster series has attracted professional users all over the world, who have
depended on them for their accurate timekeeping, robust build quality and
thoughtful design details. These qualities are appreciated not just for casual
everyday use, but for situations when their lives have depended on the
performance of their watches.

2019 marks the 30th
Anniversary of the Promaster line, and to celebrate, Citizen introduces a new
variation in the Citizen Asia Limited NY009 series – a new model in the series
with a white dial.

The Citizen Asia Limited series – a fan
favourite

The original NY004 series
of watches has long been a fan favourite since it was introduced in 1989, with
many who have owned them, appreciative of the robust build quality and the
diver level water resistance of 200 metres that it offered, despite its
relative affordability. 

Over the years, the design
of the watch has inspired fans to nickname it the “Fugu”, or “puffer-fish” in
Japanese, due to the shape of the bezel, which was initially designed with
sharp edges to give the user a positive grip when turning it under wet
conditions. 

In appreciation to the
fans, Citizen released the NY008 series last year that kept everything that was
loved about the original, but with an updated dial design, and most
importantly, the new “Fugu” graphic engraved on the caseback.

Citizen followed up this
release with the NY009 series this year, coming with a range of new colours as
well as on a stainless steel bracelet. 

White Dial

Diver’s watches have
traditionally come with a black dial in order to provide contrast against the
typical white indices and hands for enhanced legibility underwater. Even in the
case of the dials from the NY008 and NY009 series, all are black except the
green dial in the S.E.A Limited Edition (NY0099-81X) and the blue dial in the
(NY0096-12L).

In this regard, white dials
are relatively uncommon in diving watches and also uncommon for a Promaster
watch, which is what makes this release particularly unique. The performance
qualities of this new dual colour as well do not compromise the legibility of
the watch underwater.

In combination with the
white dial is the red bezel, which incidentally is the same shade of red that
has been used in the Promaster logo since it was introduced 30 years ago.

This new watch, the (NY0097-87A) comes in a
Limited Edition series of 888 pieces and will be available in the territories
of Singapore, Malaysia, Hong Kong, the Philippines and Thailand. 

PRODUCT SPECIFICATION

[CITIZEN
Asia Limited Collection] website URL: citizenasialimited.com

ABOUT CITIZEN WATCH

CITIZEN WATCH is a true manufacture d’horlogerie with a
comprehensive manufacturing process that extends from creating a watch’s
individual components to its final assembly. The company operates in more than
130 countries around the world. Since its founding in 1918, CITIZEN have held
the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always
possible to make something better, and now is the time to start doing it.
Sharing this belief, we have made watches, invented and improved technologies
and explored the future of watches such as our proprietary light-powered
Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.

* The
final design and specifications are subject to change without notice.

* Eco-Drive is registered trademarks or
trademarks of CITIZEN Watch Co., Ltd.