Launches the World’s First 108 Mega Pixels Penta Camera MI Note 10 and Note 10 Pro.
Global technology leader, Xiaomi, a fast-growing, an innovative smartphone company in Nigeria, thrilled its customers with Teni’s live performance at Mi-Xmas Show held at Ikeja Computer Village, recently.
The live show was organised to celebrate and appreciate Nigerians for their patronage in only nine months of existence in the country.
While appreciating Nigerians at the event, the Marketing Director, Xiaomi Nigeria, Habeeb Somoye said, “This is a means of telling Nigerians thank you. This is our first Christmas celebration in Nigeria and if this is our first Christmas, it is necessary for us to associate with Nigerians by inviting Teniola Apata also known as ‘Teni’ to entertain our customers for the Christmas.
“What that means is that we are leading and we present a leading artiste just in the nine months of our existence in Nigeria. We are not just leading we lead in terms of innovation, good pricing and very good market penetration.’’
Somoye also noted that Xiaomi moved into the Nigerian market in April 2019 after the launch of Note 7 with good pricing and Xiaomi was immediately seen as a threat to other brands in the market which led to a general price slash across competing brands in the industry.
Somoye passionate about smartphone penetration in Nigeria listed four factors that will enable phone brands to survive in the competitive Nigerian market.
One of the factors is the after-sales service. He said this should be pan Nigeria instead of Lagos alone. Speaking at the introduction of new devices from Xiaomi, Mi Note 10 and Mi Note 10 Pro and hosting of Christmas party for his consumers, Somoye said his company’s after-sales service cut across pan Nigeria.
He also identified the quality of the phone itself is another key factor to thriving in the Nigerian market. “Another differentiating factor in Nigeria’s market is offering quality and value phones with more affordable pricing”, he said.
Somoye who displays understanding of smartphone marketing also told marketers that entry strategy of devices in terms of marketing is a critical key to surviving in the Nigerian market. He said, for instance, Xiaomi is a nine-months-old brand in Nigeria but it is already competing with other older brands that have been in the market for years.
“We have an entry model for all segments of the market, low, mid and high categories. We don’t want to be positioned that the phone is for the rich or for the poor, it is an innovation for everyone”.
Listing out series of models launched in the market since its arrival, Somoye said, “So far so good in 2019, we started with Note 7 and we have launched different series such as Note 7, Mi 9 Series, Redmi Pro, A3 Series and Redmi Note 8 series. And today, we are launching Mi Note 10 Series and this will be the last model for the year. From 2020, it is going to be another journey for Xiaomi in Nigeria.”
The Managing Director of Xiaomi Nigeria, Seifullah Balarabe Gaya, said it is remarkable for the company to rejoice with Nigerians especially at the yuletide season when lots of gifts are being shared hence the launch of Mi Note 10 series in Nigeria.
Gaya noted that ‘’Today, we are launching the first remarkable devices in the Nigerian Market, Mi Note 10 and Mi Note 10 Pro. These devices are world-class; this is a great opportunity for me and the Xiaomi team to present these devices into the market.
“These devices have the highest battery of 5000mAh. With this, it is challenging for other brands to bring this kind of devices as well as the screen with a very cheap price which you cannot see with any other brand at the moment even at the global level”, he said.