Running a business while still managing your professional social media accounts is doing the job of 2 people. The reason is, you have enough work to do as a business owner already and shouldn’t be afraid to outsource where you need to, especially when it comes to social media management. Whether you are looking at hiring a full-time team member or you want someone outside to handle this aspect of your business for you, it is always best to let someone else do this while you concentrate on other areas to pull in income.
Social media managers can be of immense benefit to a business, a few of those have been listed:
- They can directly interact with customers in a real, human way:
There are tons of social media applications out there that promise to do this, but most of them make your account appear untrustworthy, as they leave comments which are most times out of place and unrelated to a particular post. If you hire a manager, you won’t have to worry about any of your comments sounding inauthentic. A social media manager will personally respond to every comment and every post with your brand’s desires at heart, which will increase your customer and brand reputation.
- They can create a content calendar:
If your business isn’t already using a social media calendar, you should. For a brand, randomly posting can actually hurt your online presence, which is why a content calendar is key for social media marketing. Social media managers are skilled in planning and creating content. They can create a custom social media post calendar for your business so you know exactly what you’re posting and when.
- Take some stress off your shoulders:
When you hire a social media manager, you won’t have to worry about updating your social pages or marketing your brand yourself. They’ll take care of that for you, giving you enough time to focus on running your business and enjoying your personal life.
- Brainstorm ideas for new content:
It is okay to be out of ideas for content to post on your social media pages, but this is hardly true for a professional social media manager. A social media manager can help you brainstorm ideas for fresh content that will boost your brand and attract new customers. After all, content creation is a big part of this job.
The truth is, social media marketing is a powerful way for businesses of all sizes to create leads and reach customers. A social media manager saves you time, which is a valuable asset. Most times, social media managers work under digital agencies. Worth mentioning are Pullen Creatives who have social media managers working with them and have successfully managed high profile accounts like the Law Union and Rock Insurance and Velvot Nigeria. Popular freelance social media managers like TheAdetoun (who is currently behind Olounje of Lagos) and Ogbodo Isaac (who handles the social media account of Wella Health) have been skillfully curating content and managing the online identity of the brands they work for.
Aside from issues of trust, there is hardly a good reason for not hiring one as they provide the business with a road map and content strategy that makes it easy for the business owner to distinguish what is considered good and bad content. With a social media manager, you have more time to concentrate on your livelihood – your business.
AUTHOR PROFILE:
Kator Tarkaa is a digital marketer and a budding investment writer. He enjoys writing about real estate, businesses and finances. He loves marketing products and services via social media.
Twitter: @KYAQY | Instagram: @KYAQY | LinkedIn: @KYAQY | Phone: +2347038147969
