Apple AirPods and Totally Wireless Bluetooth Headset Sales Soaring

Must Read

Osun State – Broke and broken

Data from BudgIT has shown that for every ₦100 shared to the Osun State government as revenue allocation from...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

Rapidly Falling Prices Drive Unprecedented Growth for Totally Wireless Bluetooth Headsets

Strategy Analytics in a newly published report from the Device Technologies (EDT) team, forecasts Apple AirPods sales of nearly 60 million in 2019. As a category, Totally Wireless (TWS) Bluetooth headset sales grew by 200% in 2019. The report, Global Bluetooth Headset Sales and Revenue Forecasts 2001 to 2024 shows that Apple will capture a dominant share in the TWS segment that it created with the introduction of the first AirPods.

“Apple’s AirPods are the dominant Bluetooth headset in terms of sales volumes and revenues in the TWS segment,” comments Ken Hyers, Director at Strategy Analytics. “Even as other vendors enter the TWS segment, Apple will remain the dominant vendor in the category through the middle of the next decade.”

Totally Wireless (TWS) headsets are Bluetooth stereo headsets that do not have a wire connecting the two earpieces. Apple’s AirPods are the best-selling example of TWS Bluetooth headsets, a category created by Apple with the first AirPods introduced in 2016.

- Advertisement -

“Apple held a commanding lead in the TWS segment this year,” comments Ville-Petteri Ukonaho, Associate Director at Strategy Analytics. “Apple took over 50% share in the TWS category in 2019, while its next two closest competitors, Samsung and Xiaomi, each held less than 10%.

“Apple’s lead isn’t surprising since it created the category,” continued Mr. Ukonaho, “but it’s unlikely that any single vendor will replace Apple at the top in terms of volume or revenue in TWS Bluetooth headphones in the foreseeable future.”

Read Also:  Abuja, Osun & Ondo are states with the lowest average price of Petrol - NBS

“The market for TWS Bluetooth headphones is wide open,” says Ken Hyers. “Prices for TWS chipsets are in freefall. In the last six months prices for them have halved, opening the door for tens, if not hundreds, of new vendors offering inexpensive TWS Bluetooth headphones. With falling prices has come a surge in sales volumes of lower-end versions of TWS Bluetooth headphones. Consumers unable to afford premium TWS Bluetooth headsets from Apple, Bose, Samsung and others now have plenty of less expensive ones to choose from.”

Read Also:  P&G Bags Outstanding Talent Strategy Awards

Revenues of TWS headsets grew over 200% and Apple took 71% of those in 2019. Wholesale revenues will grow past US$100 Billion by 2024. “TWS is fast becoming a new revenue stream for many smartphone vendors,” says Mr. Ukonaho and continues, “Apple will see its non-iPhone revenues soaring with the help of Beats and AirPods in 2019 and in the future.”

- Advertisement -

“Apple is the undisputed leader in the Truly Wireless Bluetooth Headphone segment,” continues Ville-Petteri Ukonaho, “and while it will remain the leader in the category, there is ample opportunity for others to carve out their own portions of the segment.”

The report Global Bluetooth Headset Sales and Revenue Forecasts 2001 to 2024 is available to Strategy Analytics clients of our Emerging Device Technologies research service.

- Advertisement -
Apple AirPods and Totally Wireless Bluetooth Headset Sales Soaring - Brand SpurApple AirPods and Totally Wireless Bluetooth Headset Sales Soaring - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Apple AirPods and Totally Wireless Bluetooth Headset Sales Soaring - Brand SpurApple AirPods and Totally Wireless Bluetooth Headset Sales Soaring - Brand Spur

Latest News

Osun State – Broke and broken

Data from BudgIT has shown that for every ₦100 shared to the Osun State government as revenue allocation from...

Here is how to use Instagram Reels

It’s been about a week since you could have noticed a new feature on Instagram called Reels. Those short videos feature a little video...

How To Start A POS Machine Business In Nigeria

The whole world, including Nigeria, is trying to go cashless. As a result, POS machines are now appearing in every Nigerian area to make...

Gains in Industrial goods sector failed to sustain previous positive sentiment, as NSE-ASI shed 0.15%

The Nigerian equity market today (Friday) ended the trading week on a negative note, shedding 0.15% to reverse the previous day positive momentum. The...

BUA Foundation donates 100,000 Facemasks, 5 Ambulances to Akwa Ibom State (Photos)

Akwa Ibom State Governor Udom Emmanuel has restated his administration’s total commitment to decimating coronavirus in the State even as school resumes for exit...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Apple AirPods and Totally Wireless Bluetooth Headset Sales Soaring - Brand SpurApple AirPods and Totally Wireless Bluetooth Headset Sales Soaring - Brand Spur