New Record for Smart Speakers As Global Sales Reached 146.9 Million in 2019

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
New Record for Smart Speakers As Global Sales Reached 146.9 Million in 2019New Record for Smart Speakers As Global Sales Reached 146.9 Million in 2019

The global smart speaker market reached a new high in 2019 with sales of 146.9 million units, an increase of 70% in 2018, according to new research from Strategy Analytics. Amazon remained the leading brand with a share of 26.2%, down from 33.7% in 2018. Google retained second place with a 20.3% share, also down from 25.9% the previous year. Chinese vendors Baidu, Alibaba and Xiaomi all increased their shares, while Apple remained in sixth place with 4.7%.

The full report from Strategy Analytics’ Smart Speakers and Screens (SSS) service, Smart Speaker Vendor & OS Shipment and Installed Base Market Share by Region: Q4 2019 can be found here.

Sales in Q4 2019 also achieved a new record of 55.7 million units, the highest ever quarterly sales figure. They were driven by strong holiday sales in the US and Europe, as well as a recovery in Google’s smart speaker business following new product introductions, improved components supply, and strong promotional activity. Strategy Analytics expects 2020 to be another record year for smart speaker sales, in spite of the near-term impact of disruption to supply and demand caused by the coronavirus (Covid-19).

Read:  FAAC Disbursed the Sum of N609.96bn To The 3 tiers of government in December 2017 - NBS

David Watkins, Director at Strategy Analytics, commented: “Consumer appetite for smart speakers remained undimmed during the all-important Q4 period as newly launched devices with improved feature sets and audio performance helped drive record quarterly shipments. Consumers across the world were once again enticed by scarcely believable deals from leading brands such as Google, Amazon, Baidu, and Alibaba, while Google, in particular, stepped up its giveaway promotional activity in partnership with brands such as YouTube and Spotify.”

- Advertisement -
Read:  Osinbajo signs new laws to allow use of freezer, generator as collateral for bank loan

David Mercer, Vice President at Strategy Analytics, added, “In 2019 Amazon and Google retained their strong leadership positions in North America and Europe, where they accounted for more than three-quarters of all smart speaker sales. However, their shares fell slightly in both regions, confirming our user research findings that buyers are prepared to invest in other brands. Competing vendors must focus resources on specific smart speaker customer segments and use cases in order to maximize revenues and profitability.”

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Golden Penny Donates Food Products Across The Country

Flour Mills of Nigeria Plc, Nigeria’s leading integrated food business and agro-allied Group, owners of the iconic food brand,...

MultiChoice Nigeria Commits N1.2 Billion to Support Nigeria’s Fight Against COVID-19

MultiChoice Nigeria has announced a number of initiatives to support the Federal and Lagos Governments’ efforts in ameliorating the impact of the COVID-19 outbreak...

Bolt Launches Business Delivery Service In Lagos And Abuja

Bolt, the leading on-demand transportation platform in Africa, launches Bolt Business Delivery service in Lagos and Abuja today. The service works by connecting businesses...

FCMB Group Plc FY’19 audited results: Provisions write-back bolsters earnings

CardinalStone - First City Monument Bank (FCMB Group) Plc (FCMB: TP 2.00 - HOLD) reported a 15.7% YoY growth in earnings in its audited FY’19...
- Advertisement -
BrandsPur Weekly Cartoons
%d bloggers like this: