Primal Revolutionises Agency-Client Relationship

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Leading Thai Agency Develops SENTR™ Campaign Management Platform (CMP) to Enhance Results-Driven Digital Marketing


16 March 2020 – Primal is a leading digital
marketing agency in Thailand offering brands
incomparable strategic services to improve their online performance through
robust and thoroughly devised digital solutions. They are now growing their clients’
bottom line thanks to the development of a bespoke client relationship management
(CRM) platform — SENTR™. 

Primal Revolutionises Agency-Client Relationship - Brand Spur

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SENTR™ is an
integrated communications and campaign management platform (CMP). A hybrid
between customer relationship management (CRM) and project management, SENTR™
utilises the latest technologies in task management, reporting and
integrations. The new, internal system enables the efficient allocation of
resources and increased transparency for clients. As Ronnie Chin, General
Manager for Primal Malaysia, states: “The digital market is fierce. SENTR™ is
our secret weapon to obliterate the competition and perform optimally for our
clients”. Ultimately, SENTR™ gives businesses a competitive advantage over
their rivals, in particular those that still rely on disorganised, siloed and
rigid systems.

SENTR™ includes
custom-built reporting, connected external technologies (Google, Facebook,
Instagram and YouTube, etc.) and live access, allowing clients to see precisely
what is happening with their campaigns in real-time. By systemising and
optimising campaign structures, employees can better use time on campaign
optimisation and execution and reduce hours spent on performance and result
reporting. Indeed, SENTR’s™ campaign management automation improves employee
efficiency by up to 70%. 

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“This is an immensely
exciting time for Primal. Since I co-founded the company 4.5 years ago, it has
always been my mission to provide clients with the best possible digital
solutions and know-how in the marketplace,” says Mark McDowell, Managing
Director of Primal. “With SENTR™ we’ve taken that one step further to offer a
truly systemic, intuitive and unique product; guaranteed to enhance any
company’s bottom line.”

About Primal

Started in 2015,
Primal is an integrated digital agency in South-East Asia with offices in
Bangkok, Thailand; Ho Chi Minh, Vietnam; and Kuala Lumpur, Malaysia. Staffed by
an international team of over 100 technical and creative experts, we specialise
in three main product areas: SEO, Media and Creative. Primal is renowned for
delivering state-of-the-art digital solutions, especially related to sales and
marketing solutions, data-driven campaigns and unique content.

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Primal Revolutionises Agency-Client Relationship - Brand Spur

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